Senior Creative Strategist

About Greenlight

Greenlight is a top family fintech platform dedicated to empowering parents to teach financial literacy to their children. Serving over 6 million families, Greenlight offers an award-winning app enabling allowance automation, chore management, flexible spending controls, and investing options for kids and teens. The mission is to help every child develop financial health and happiness, contributing to a better future.

Role Overview

We are seeking an experienced Senior Creative Strategist who will be the driving force behind our creative direction. This role owns the strategic perspective for all creative briefs by integrating internal data, cultural insights, and audience understanding to craft clear, actionable briefs that guide editors and creators. A key responsibility is consistently questioning the purpose and relevance of creative initiatives.

Key Responsibilities

• Independently write creative briefs that are anchored in performance data and emerging cultural trends.
• Craft strategic justifications for briefs, clarifying what content is produced, target audiences, expected effectiveness, and success metrics.
• Analyze content, campaign, and platform performance data to discern effective strategies and areas for improvement.
• Translate data insights into proactive recommendations for future creative efforts.
• Collaborate closely with editors to enforce strong visual strategy and provide clear, strategy-driven feedback.
• Ensure the rationale behind creative choices is communicated effectively beyond mere content execution.
• Identify and source content from creators, evaluating their fit with brand and campaign objectives.
• Work directly with creators to guarantee alignment with briefs and the Greenlight voice.
• Coordinate with the internal brand team to maintain creative consistency with overall brand strategy.
• Serve as the strategic connection bridging data, brand, editorial, and creator teams.

Candidate Profile

• Minimum five years’ experience in creative or content strategy, with competencies in both data analysis and creative production.
• Proven success in producing briefs that result in impactful creative outputs, not just documentation.
• Strong analytical mindset, proficient with analytics tools, and confident in data-driven decision making.
• Keen visual strategy sensibility with the ability to guide editors towards improved work outcomes.
• Experience managing or sourcing content from creator partnerships.
• Exceptional collaborator who aligns multiple teams around a unified strategic vision.
• Excellent written communication skills, able to produce briefs that are clear, persuasive, and actionable.
• Self-motivated and independent; capable of driving briefs from insight through to production with minimal supervision.

Preferred Qualifications

• Background in fintech, family finance, or consumer subscription services.
• Knowledge of short-form and social content trends, including platform-specific creative strategies.
• Experience engaging with creator and influencer networks at scale.

Benefits

• Comprehensive medical, dental, vision plans with HSA matching.
• Coverage for life insurance, AD&D, and disability.
• Traditional 401(k) with company match.
• Unlimited paid time off along with paid company and bonus holidays.
• Professional development allowances and mental health support.
• Access to 1:1 financial planners and fertility healthcare services.
• Fully paid parental and caregiving leave, including cleaning and meal provisions during leave.
• Flexible work-from-home options with remote and in-office opportunities.
• Office amenities like stocked kitchens, catered lunches, and occasional social events.
• Employee resource groups fostering inclusion.

Compensation

Greenlight offers competitive pay based on location, experience, and skill, including a performance bonus, equity opportunities, medical benefits, and 401K match. Estimated base salary ranges are $85,000 to $115,000 (NY, CA, WA) and $85,000 to $100,000 (CO).

Diversity and Inclusion

Greenlight is committed to equal employment opportunity and an inclusive working environment. The company prohibits discrimination based on protected characteristics. Reasonable accommodations are available upon request during the hiring process.

Recruitment Process

AI tools may be utilized to assist with application review and assessment; however, final hiring decisions are made by humans. Candidates may inquire about data processing by contacting the company directly.