Sales Supervisor

Job Overview

This role entails overseeing field sales activities and ensuring the effective distribution of Bisleri's bottled water products, including both 5-gallon containers and PET bottles. The supervisor is accountable for meeting sales goals, ensuring comprehensive market penetration, maintaining merchandising standards, and enhancing team performance aligned with brand guidelines.

Key Responsibilities

• Lead and support sales representatives and merchandisers serving direct-to-consumer, business-to-business, and retail channels.
• Oversee daily operations, including deliveries and product placements at residential, HORECA (Hotels, Restaurants, Cafes), and retail venues.
• Develop and sustain relationships with clients such as households, commercial offices, construction sites, and retail outlets.
• Monitor sales metrics, identify emerging sales opportunities, and provide competitor analysis to Sales Managers.
• Maintain on-shelf product visibility, ensure adherence to planograms, and supervise promotional activities in retail environments.
• Conduct training sessions for sales teams covering product knowledge, client interaction, and efficient route planning.
• Collaborate with logistics and distribution teams to maintain stock availability and optimize delivery routes.
• Guarantee all sales processes comply with relevant trade regulations, health protocols, and safety standards.

Qualifications and Experience

• Holder of a Bachelor's degree in Business, Sales, or a related discipline, or equivalent work experience.
• At least five years of professional experience in bottled water or fast-moving consumer goods (FMCG) sales within the United Arab Emirates.
• Proven leadership skills with successful management of sales teams across several locations.
• Comprehensive understanding of consumer behavior and retail environment across Dubai, Abu Dhabi, and Sharjah.
• Fluent in English; knowledge of Arabic and Hindi is advantageous.
• Familiarity with customer relationship management (CRM) software and merchandising tools is preferred.