Sales & Marketing Head

Overview

The Sales & Marketing Head oversees the integrated commercial tactics and execution within a specified Therapeutic Area (TA) aimed at maximizing patient and customer impact while driving lasting growth. This senior role is responsible for the TA and brand strategy, tailoring go-to-market approaches, fostering omnichannel customer engagement, and ensuring high-quality sales execution in the field.

Core Duties

• Develop and localize strategic TA and brand plans throughout product lifecycles.
• Shape and refine go-to-market models based on customer insights, competitor landscape, and performance metrics.
• Create integrated omnichannel communication strategies to expand reach and effectiveness.
• Manage forecasting, demand planning, and overall commercial performance.
• Oversee disciplined financial management of TA budgets, including P&L and A&P where applicable.
• Lead sales planning encompassing territories, targeting, incentive strategies, and call scheduling.
• Monitor and improve sales team performance through coaching, KPI assessments, and corrective actions.
• Collect field insights to enhance segmentation and tactical marketing efforts.
• Coordinate cross-functionally with Medical, Value & Access, Execution Excellence, Finance, and other key departments.
• Ensure regulatory-compliant and top-tier launch preparations and executions.
• Promote a culture of integrity, compliance, and open communication.
• Build and nurture a high-performance commercial team and establish a strong talent development pipeline.

Performance Metrics

• Achievement of TA sales targets, market share growth, profitability, and P&L objectives.
• Effective and timely launch readiness and execution.
• High-quality implementation of brand and field plans.
• Optimized customer engagement measured via omnichannel and field KPIs.
• Accuracy in forecasting, budget adherence, and efficient resource allocation.
• Strong talent retention, development, and engagement levels.
• Full compliance with company and local regulatory requirements.

Qualifications and Experience

• University degree in Business, Life Sciences, Economics, or related discipline; MBA or advanced marketing qualification preferred.
• Demonstrated leadership success in commercial roles encompassing sales and marketing within regulated sectors.
• Proven ability to generate sustainable growth across product lifecycles.
• Expertise in designing go-to-market strategies and leveraging omnichannel engagement techniques.
• Strong skills in forecasting, budgeting, and profit and loss management.
• Experience in leading teams with focus on talent development and succession planning.
• Capable of driving collaboration and sound decision-making across functions.
• Proficiency in advanced analytics and AI-driven commercial decisions.
• Strategic mindset combined with customer focus and high ethical standards.

Company Culture and Benefits

Joining this team means contributing to a global community committed to making meaningful advances in healthcare through collaboration, passion, and innovation. Employees are supported in their personal and professional development with various benefits and resources to thrive.