Regional Sales Manager

About the Company

We are looking for a seasoned Regional Sales Manager to spearhead and expand our sales activities within the assigned territory. The ideal candidate will be responsible for boosting sales results, cultivating a high-achieving sales force, broadening market reach, and nurturing strong relationships with key clients within Retail, Wholesale, Discount, and Modern Trade sectors.

Role Overview

The Regional Sales Manager will supervise sales operations throughout Saudi Arabia, targeting the achievement of sales and profit objectives while nurturing the growth of an effective sales team.

Responsibilities

• Direct, mentor, and grow the regional sales team to meet sales and profitability goals.
• Formulate and implement sales strategies that align with corporate goals.
• Accelerate sales growth across various channels including Retail, Wholesale, Discount, and Modern Trade.
• Establish and sustain strong relationships with key customers, distributors, and major clients.
• Discover new business prospects and increase market penetration within the designated region.
• Track sales performance, key performance indicators, and market trends, applying corrective measures as necessary.
• Collaborate with Category, Trade Marketing, Supply Chain, and Finance departments to ensure seamless execution.
• Conduct frequent field visits to back the sales team, assess execution, and reinforce client relations.
• Produce accurate sales forecasts, budgets, and reports on performance.
• Keep an eye on competitor actions, pricing, promotional activities, and market developments to spot opportunities for growth.
• Ensure adherence to company policies and sales standards.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related discipline.
• 7 to 10 years of sales experience in the FMCG industry with a minimum of 3 years in regional sales leadership roles.
• Proven expertise managing sales teams across Retail, Wholesale, Discount, and Modern Trade channels.
• In-depth knowledge of the Saudi FMCG marketplace and distribution systems.
• Track record of designing and implementing effective sales strategies.
• Strong leadership, coaching, and personnel development capabilities.
• Excellent negotiation, analytical thinking, and problem-solving skills.
• Fluent communication and presentation skills in English; Arabic proficiency is advantageous.
• Competency in Microsoft Office and sales reporting software.
• Valid Saudi driving license and willingness for frequent regional travel.

Key Competencies

• Leadership and team building
• Execution of sales strategies
• Market analysis and growth opportunity identification
• Effective communication skills

Preferred Skills

• Arabic language skills
• Experience within the FMCG sector