Public Relations Manager

About Xiaomi Germany

Xiaomi is a prominent global player in consumer electronics and smart manufacturing, listed on the Hong Kong Stock Exchange. The company specializes in smartphones, AIoT ecosystems, and new energy vehicles, delivering reliable, innovative, and affordable technology products worldwide. Operating in over 100 markets, Xiaomi enjoys strong user loyalty. The Düsseldorf office serves as Xiaomi's principal strategic hub in Europe, growing local retail, brand marketing, and a full range of products including smartphones, smart home devices, and mobility solutions.

Role Overview

We seek a results-driven Public Relations Manager to craft and implement local PR strategies in Germany. This role involves managing media relations, supporting product launches, and running brand campaigns. You will be the key local liaison for tech media, journalists, and partners to ensure a positive and consistent brand reputation.

Key Responsibilities

• Develop and execute local PR strategies that align with global brand directives and regional business objectives, encompassing smartphones, AIoT, home appliances, and EV initiatives.
• Establish and nurture lasting relationships with German technology, business, and automotive media, along with journalists and industry figures.
• Compose and refine press releases, media statements, and interview materials in fluent German and English for external communication.
• Organize and oversee press events, media roundtables, and product launch PR activities in accordance with brand guidelines.
• Monitor press coverage and brand perception, track competitor PR efforts, and provide concise, regular performance reports to leadership.
• Work in close coordination with global PR, local marketing, retail, and social teams to maintain consistent brand messaging in external communications.
• Manage daily media queries, schedule spokesperson interviews, and lead proactive storytelling activities to enhance brand visibility.
• Assist in brand reputation monitoring and contribute to crisis communication planning as needed.

Requirements

• Between 3 and 5 years of solid public relations experience in Germany, preferentially within consumer electronics, technology, or automotive industries.
• Existing strong network and contacts within German technology media, editors, and industry stakeholders.
• Native-level fluency in German and professional proficiency in business English to facilitate cross-border coordination.
• Excellent skills in PR writing, storytelling, and refining external-facing content.
• Demonstrated practical experience managing press events and leading product launch PR processes.
• A proactive approach, capable of multitasking effectively and meeting strict deadlines.
• Mandatory valid German work permit and residency eligibility for onboarding purposes.