Product Specialist

About Syngenta Vegetables and Flowers

Syngenta Vegetables and Flowers is dedicated to advancing agricultural diversity through innovative breeding approaches. We blend a rich seed heritage with modern innovation to produce resilient, high-quality varieties that flourish in various climates and bring vibrant colors and nutritious vegetables to gardens and tables worldwide. Our commitment is to foster sustainable horticulture that enhances lives through improved nutrition and natural beauty.

Role Purpose

The Product Specialist will craft and execute product strategies and shape the portfolio for designated crops and geographic areas to address specific customer segment demands effectively.

Key Responsibilities

• Formulate product strategies tailored for specific geographies, working collaboratively across functions to ensure alignment with business objectives.
• Define the local Target Product Profile (TPP), driving decisions on market positioning and managing the full product lifecycle including portfolio configuration.
• Plan and coordinate trials by selecting standard varieties, allocating trial seeds, and setting key traits for evaluation in PLC 6 trials.
• Provide input on seed production requirements transitioning from PLC 5 to 6 and 6 to 7 for the assigned territory.
• Aggregate CU or Territory Trial reports (PLC6) to inform advancement decisions and promotional planning.
• Develop and lead New Product Introduction (NPI) strategies and customer experience campaigns.
• Manage variety naming and oversee registration processes and intellectual property protection activities, including trial management.
• Evaluate value-added traits, market positioning, and recommend pricing strategies based on comprehensive market analysis.
• Offer strategic insights to the Regional Commercial Leader (RCL) by monitoring market trends, value chain demands, and competitor environment.
• Continuously update understanding of customer needs and preferences to support portfolio health assessments, refine TPPs, and prioritize target segments and markets.
• Provide technical assistance to key producers and enhance the sales team's capabilities through knowledge sharing to bolster sales and after-sales support.

Qualifications and Experience

• Possess 5 to 7 years of relevant experience.
• Proficiency in developing and implementing product strategies with cross-functional collaboration.
• Comprehensive knowledge of product lifecycle management including market positioning.
• Experience in consolidating trial data to guide product advancement and promotional initiatives.
• Capability to devise and execute New Product Introduction processes incorporating customer engagement campaigns.
• Expertise in market analysis, value trait assessment, and pricing strategy formulation considering competitive dynamics.
• Strong skills in monitoring customer needs and preferences, supporting portfolio evaluation, and updating target product profiles.

Core Competencies

• Conducting insightful market research and customer needs analysis to identify product opportunities and expansion areas.
• Strategic thinking and planning aligned with long-term business goals and customer requirements.
• Effective communication and collaboration with diverse internal teams including sales and marketing.
• Adaptability to evolving market conditions and customer trends to maintain competitive product offerings.
• Influential leadership to motivate and align teams towards innovative product development objectives.

Additional Information

Syngenta is committed to equal opportunity employment practices and ensures non-discrimination on grounds including race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or other legally protected statuses in all recruitment, hiring, training, promotion, and employment activities.