직무 설명

About Laurel

Laurel is dedicated to redefining productivity by helping professional services firms optimize how they capture and utilize time, their most valuable asset. Using advanced machine learning, Laurel's AI Time platform automates the capture of work time, linking it to tangible business outcomes. This solution aids firms in enhancing profitability, improving client service, and making informed strategic decisions. Our clientele includes prominent global accounting and law firms such as EY, Aprio, Crowell & Moring, and Frost Brown Todd, processing over one billion work activities annually through our platform.

Our team consists of innovative and collaborative experts in AI, product development, and engineering, united by the goal of empowering workers to deliver double the value in half the time, freeing them to be more creative and impactful. If you are passionate about transforming workplace efficiency and building a visionary company focused on the essence of time, we invite you to join us.

Role Overview

Working directly with the Principal Product Marketer, you will serve as the operational foundation for product marketing's understanding of our buyers and product. Your role is to translate this knowledge into compelling sales materials that facilitate effective selling. The position demands technical proficiency and a strong focus on sales enablement. You will deepen your understanding of the product, articulate its benefits clearly, and produce the sales tools relied upon daily by the sales team. You will work within a structured positioning framework to maintain clarity and consistency.

Key Responsibilities

Acquire in-depth technical knowledge of the product, including features, capabilities, integrations, and customer needs alignment.
Create and update sales enablement resources such as pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides in line with the company’s positioning framework.
Manage and align the master sales deck and related derivative materials under guidance from the Principal Product Marketer.
Convert technical details into straightforward, value-oriented messaging suited for both technical and business stakeholders.
Conduct ongoing competitive intelligence to keep battlecards and comparison content current.
Collaborate closely with sales teams to identify gaps and develop targeted enablement content; assist with onboarding and training on messaging.
Support the creation of solution briefs, data sheets, and materials for feature launches.
Ensure all enablement content is well-organized, current, and easy to access for sales professionals.

Ownership Areas

Management of the sales enablement content library including decks, battlecards, and one-pagers.
Maintenance of the primary sales deck under the Principal Product Marketer's leadership.
Development of demo scripts and technical discussion guides.
Creation of objection handling and competitive analysis documentation.
Production and maintenance of technical product collateral such as data sheets and solution briefs.
Support for new feature launch materials.
Organized upkeep of enablement content repositories.
Comprehensive maintenance of the buyer persona library.
End-to-end management of product launch cycles and monthly updates.

Candidate Profile

Minimum four years in B2B product marketing, sales enablement, or a closely related role.
Strong technical aptitude with confidence to explore product details and communicate them effectively across various audiences.
Proven success in developing sales enablement materials that sales teams utilize actively.
Exceptional writing and storytelling skills, with experience working within a defined positioning and messaging framework.
Experience with competitive intelligence gathering and translating insights into practical sales tools.
Collaborative approach and willingness to maintain close alignment with sales teams and field operations.

Preferred Qualifications

Experience working directly with sales or sales engineering teams.
Background in marketing technical products to enterprise-level buyers.
Knowledge of professional services, legal, or financial market sectors.
Familiarity with enablement technologies and content management platforms.

Personal Attributes

You are meticulous, efficient, and trustworthy. You enjoy mastering product details to a degree that surpasses most and excel at making sales teams more effective through precise enablement. You prefer refining proven positioning frameworks rather than reinventing them and maintain your work in an organized fashion to facilitate trust and easy access. Thriving in a fast-paced growth setting, you desire to see your contributions make a direct impact on sales pipeline and success metrics.

Why Join Laurel

Backing by top-tier venture capital firms and influential individual investors including Google Ventures, IVP, Anthos, Upfront Ventures, Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian.
A dynamic, collaborative, inclusive, and enjoyable team culture.
Competitive employee benefits package including equity options and 401K plans.
Biannual in-person company retreats held in unique locations to foster team growth and connection.
An environment encouraging excellence, meaningful impact, and alignment with core values: understanding personal purpose, resilience, authenticity, and honoring time.

Diversity & Inclusion

Laurel is committed to fostering an inclusive workplace that welcomes diverse viewpoints and rigorous ideas. We are an equal opportunity employer, evaluating all candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please note that visa sponsorship and relocation support are not available for this role.

Compensation

The salary range for this position is $170,000 to $180,000 annually.

Product Marketing Manager

당신이 일하게 될 곳