PR & Communication Officer

Role Overview

The PR & Communication Officer is tasked with enhancing, managing, and elevating the public profile and thought leadership of company executives. This role blends strategic evaluation, crafting of executive brand assets, proactive media pitching targetting Tier 1 and Tier 2 regional and global outlets, alongside securing high-profile speaking opportunities at major industry gatherings and podcasts.

Primary Duties

• Conduct initial interviews with executives to develop detailed strategic plans outlining goals, target demographic, and deliverables.
• Audit and refine executives' digital footprints across platforms like LinkedIn, Google Knowledge Panels, and personal websites to boost authority and outreach.
• Oversee creation of brand assets including professional photos, media kits (one-page speaker kits and comprehensive multi-page media materials).
• Plan annual media and campaign strategies incorporating media, conferences, podcasts targeting, pitch angles, and execution roadmaps.
• Develop key media messages, Q&A documents tailored to the executive tone, and lead media training sessions preparing executives for interviews and presentations.
• Execute quarterly media campaign rollouts and maintain ongoing communication outreach strategies.
• Manage pitching for earned media coverage aiming for 8-12+ annual high-level placements across diverse media channels.
• Drive outreach to major UAE/MENA Tier 1 & Tier 2 mainstream, business, and trade publications and broadcast outlets.
• Ghostwrite and pitch op-eds, bylined articles, Q&As, and press releases to portray executives as industry thought leaders.
• Prepare briefing notes, talking points, and draft interview responses, monitoring media coverage and advising on crisis management if needed.
• Identify and secure executive speaking engagements including keynotes, panels, webinars at prestigious events like Big 5 Global, Abu Dhabi Finance Week, LEAP, and others.
• Book podcast guest appearances on prominent shows such as #ABTalks, Dubai Property Podcast, and others.
• Manage event logistics including scheduling, negotiation of fees, coordination of bios, presentations, and media permissions.
• Expand executive networks by onboarding leadership to speakers’ bureaus, advisory boards, and aligned branding networks.

Qualifications and Requirements

• A minimum of 4 years’ experience in Public Relations, Executive Profiling, or Corporate Communications, preferably with agency or in-house exposure in the UAE/GCC region.
• Strong connections with key journalists, editors, event organizers, and podcast hosts in UAE/MENA business and industry media.
• Outstanding writing skills including ghostwriting, copywriting, and storytelling proficiency in English; Arabic language fluency is highly advantageous.
• Demonstrated success in securing earned media placements, op-ed publications, and high-level speaking opportunities at major regional conferences.
• Knowledgeable in managing digital presence (SEO, Knowledge Panels, LinkedIn executive profiles) and proficient with PR tracking tools.
• Highly diplomatic with strategic thinking, strong executive presence, and adeptness at managing complex, deadline-driven projects.