Performance Marketing Manager

About the Role

Join Jina Fashions Private Limited as a Performance Marketing Manager and play a key role in driving digital campaigns that enhance business growth through data-driven strategies.

Job Responsibilities

• Develop, execute, and oversee paid advertising efforts on platforms including Google Ads, Meta (Facebook & Instagram), LinkedIn, among others.
• Continuously monitor campaign metrics to maximize return on investment (ROI), return on ad spend (ROAS), and conversion outcomes.
• Perform in-depth analysis of critical performance indicators like cost per click (CPC), cost per acquisition (CPA), click-through rate (CTR), and conversion rates to guide decisions.
• Conduct audience segmentation, keyword research, split testing (A/B testing), and refine campaigns for better results.
• Work collaboratively with creative, content, and product teams to enhance campaign effectiveness.
• Generate and present routine performance reports with actionable recommendations.
• Keep abreast of evolving digital marketing trends, tools, and methodologies to maintain a competitive edge.

Candidate Requirements

• Minimum of 2 years practical experience in performance marketing roles.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio platforms.
• Hands-on experience managing campaigns focused on lead generation or e-commerce.
• Strong skills in data analysis, effective communication, and problem-solving.
• Motivated self-starter eager to learn continuously and improve professional skills.