Performance Executive

About Omnicom Media Asia Pacific

Omnicom Media, part of the Omnicom Group (NYSE: OMC), is the world's leading global media management network. Utilizing its Omni Intelligence Platform, the network commands $73.5 billion in billings and employs over 40,000 experts across more than 70 markets. It boasts a strong portfolio including Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets that together create dynamic Growth Ecosystems to accelerate business expansion globally. The portfolio encompasses renowned media agencies such as OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub, along with analytics and data entities like Acxiom and Annalect.

Role Overview

This position belongs to OMD’s performance team, a market leader in implementation and execution of digital campaigns. As a Performance Executive, you will be responsible for the strategic planning, activation, and continuous optimization of digital marketing campaigns across multiple platforms.

Primary Responsibilities

• Plan, configure, and oversee a variety of digital advertising channels, focusing mainly on Paid Search (Google Ads, Bing Ads), TikTok, and Facebook Ads Manager.
• Continuously monitor campaign performance and optimize for efficiency while scaling to meet business goals.
• Support the development of performance marketing recommendations and contribute to annual planning presentations.
• Manage and monitor budgets to ensure optimal expenditure and campaign effectiveness.
• Conduct data analysis to extract consumer insights and provide strategic recommendations.
• Interact confidently with numbers, digital technologies, and platforms, and communicate actionable insights clearly.
• Create and update performance reports for clients, analyzing data and delivering clear insights and commentary.
• Apply skills in data manipulation within Microsoft Excel, including pivot tables, charts, and formulas, to produce client-facing reports for various channels such as Search, Display, YouTube, and Social media platforms.
• Manage media finance aspects including budget planning and expenditure tracking for all assigned campaigns.

Required Qualifications and Skills

• At least one year of experience in digital campaign planning, preferably on campaigns with a focus on performance metrics.
• Minimum one year of experience in social media setup and optimization.
• Exposure to omni-channel planning including programmatic and offline channels is advantageous.
• Basic competency in generating Campaign Manager Floodlight reports.
• Familiarity with programmatic tools like DV360 and The Trade Desk (TTD) is beneficial.
• Working knowledge of Search Engine Marketing (SEM) campaign planning and execution is a plus.
• Strong attention to detail with high standards for accuracy.
• Ability to juggle multiple tasks and manage expectations across various stakeholders.
• Digital literacy with strong proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.