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Role Overview

The Marketing Operations Manager serves as the critical strategic support for our marketing and sales functions, responsible for developing, sustaining, and refining the technical infrastructure that drives our revenue teams. This pivotal individual contributor position ensures seamless connectivity between systems, preserving data integrity while enhancing operational processes through state-of-the-art AI workflows to empower effective marketing and sales initiatives.

Key Responsibilities

Act as the primary administrator for key marketing technologies such as Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
Ensure flawless integration and synchronization between Salesforce, Pardot, and related platforms, including managing data flows, conducting daily audits of error queues, and resolving issues expediently.
Oversee management of software licenses, vendor relations, renewals, and documentation for the marketing technology suite; support evaluation and integration of new tools.
Design and maintain comprehensive lead lifecycle workflows covering capture, enrichment, scoring/grading, routing, and SLA monitoring.
Conduct routine data health checks involving deduplication, spam cleanup, and ensure compliance with data privacy regulations such as GDPR and CCPA.
Create targeted campaign audiences and maintain rigorous tracking standards, including UTM parameters and source attribution for complete funnel transparency.
Configure analytics setups including GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-channel attribution reports.
Research and implement AI-powered solutions to automate and improve campaign workflows, data enrichment, content management, and reporting.
Serve as the technical expert and liaison across Sales, IT, and Revenue Operations teams to maintain alignment and operational excellence.

Expected Outcomes

Maintain a robust and efficient marketing technology stack free of data synchronization issues and bottlenecks.
Ensure a clean, compliant, and deduplicated database that supports accurate audience targeting and dependable conversion measurement.
Deliver precise, closed-loop multi-channel campaign reporting and attribution.
Enhance operational speed and reduce manual work by leveraging automation, thorough documentation, and AI innovations.

Required Experience and Skills

Minimum of five years’ practical experience in Marketing, Sales, or Revenue Operations within a B2B setting.
Expertise with core tools including Pardot (Salesforce Marketing Cloud Account Engagement), Salesforce CRM, Google Analytics 4 and tag managers, 6sense or similar ABM/intent data platforms, and ZoomInfo or equivalent data enrichment services.
Demonstrated experience managing lead scoring, grading, routing strategies, and maintaining data quality frameworks.
Knowledge and experience implementing AI-driven marketing workflows and solutions.

Preferred Certifications

Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
Google Analytics 4 certified.

Personal Attributes

Highly motivated self-starter able to independently drive projects from start through completion.
Detail-focused with a strong analytical mindset, emphasizing data accuracy and system integrity.
Clear communicator skilled at translating complex technical concepts into actionable plans for non-technical stakeholders.

About WorkWave

We foster a casual yet professional environment with remote work flexibility and prioritize innovative, high-impact solutions for our clients’ success.
We value diversity, acceptance, trust, teamwork, and collaboration.
Our team is enthusiastic, curious, and driven to make meaningful impacts.

Work Environment

Remote-first work culture connecting a global network of employees with startup spirit and strong emphasis on professional growth and idea sharing.
Optional access to our HQ and regional offices that support collaborative work, training, and team engagement.
Employees located across 30+ states and 7 countries with local perks and opportunities to contribute to communities.

Benefits and Perks

Comprehensive benefits including health and dental coverage, plus 401(k) with company matching.
Flexible Time Off policies or generous PTO and paid holidays depending on role.
Up to four weeks of paid bonding leave.
Tuition reimbursement opportunities.
Employee Assistance Program providing 24/7 counseling, financial and legal advice, adoption support, and more.
Access to virtual medical care via Teladoc anytime.
Quarterly peer-nominated awards and regional discounts.
Community involvement through charitable events.

Development and Growth

Encouragement for ongoing learning with access to extensive video training libraries and live sessions.
Opportunities for internal mobility within the company to leverage existing product knowledge and passion.

Awards and Recognition

Recipient of multiple accolades including "Best Place to Work in New Jersey" ten times by NJBiz.
Honored by Inc. 5000, SaaS Awards, IT World Awards, Globe Awards, and others for culture, growth, and products.
Ranked among the Top 100 Software Companies worldwide by The Software Report in 2022.

Diversity and Inclusion

We are committed to equal opportunity employment, welcoming candidates of all backgrounds, and encourage applications even if some qualifications are unmet, emphasizing our diverse, authentic workplace.

Use of AI in Hiring

Artificial intelligence tools assist our hiring process by analyzing applications for consistency and insights but do not replace human review. Final hiring decisions are made by people. Contact us for details on data processing.

Marketing Operations Manager