Marketing Officer

About the Role

The Marketing Officer plays a vital role in supporting the marketing team by assisting with planning, managing, and coordinating various marketing initiatives aimed at attracting customers and promoting the company's products over competitors.

Key Responsibilities

• Formulate marketing strategies grounded in customer feedback and market insights.
• Detect market business opportunities and collaborate with the Team Leader for execution.
• Set both short-term and long-term marketing goals together with the Business Unit team and leaders.
• Establish and nurture significant customer relationships.
• Participate in industry events and conferences to gather intel on market and creative trends.
• Spot opportunities for campaigns, services, and distribution channels to boost sales.
• Leverage market and competitor knowledge to identify and promote the company's unique selling points.
• Lead and oversee vendors' marketing plans and objectives within Ghana.
• Engage with mid-to-senior level management and sales teams to discuss business trends for new service and product development.
• Provide sales and distributor teams with marketing materials, training, and tools to enhance their performance.
• Coordinate marketing events and programs effectively.

Quality Management and OHSE Responsibilities

• Contribute to the department's management processes ensuring delivery and achievement.
• Emphasize the importance of Occupational Health & Safety (OHS) and Environmental Management System (EMS) culture.
• Support continuous improvement of OHS and EMS activities.
• Promptly identify and report hazards.

Required Knowledge, Skills & Qualifications

• Solid understanding of fundamental marketing principles.
• Strategic thinker with creative problem-solving skills.
• Proven experience managing online communities.
• Excellent communication ability to engage target audiences effectively.
• Strong analytical skills to derive insights from community interactions.
• Capable of leading discussions on online marketing tactics.
• Superior organizational and project management skills.
• Effective interpersonal and engagement skills.
• Competence in market research and adaptability in approach.

Education and Experience

A Bachelor’s degree in Marketing, Communications, or related field with at least two years of experience in a similar marketing role. Candidates must have familiarity with social media platforms and at least one year of online community management experience.

Compensation

The salary offered is competitive.

Application Details

Qualified applicants should forward their CV to the provided email by 30th July 2026. Only shortlisted candidates will be contacted.