Marketing Manager

Role overview

This position is with a fast-growing skill-based fantasy sports platform working through MLabs on behalf of its client. The company is building an innovative peer-to-peer sports entertainment product where fans compete using their sports knowledge for real rewards, without a house edge. The immediate focus is the NFL and wider American sports market, and the role is centered on scaling user growth, launching major campaigns, and shaping the go-to-market plan from the start.

This is a remote, full-time role open to candidates located in Europe or North America. The stated compensation range is $80,000 to $100,000.

What you'll do

• Create and run the overall growth plan for NFL and American sports, covering everything from the initial launch through the height of the season.
• Increase the number of depositing users by improving performance across all acquisition channels and continuously refining channel allocation.
• Coordinate paid media, creator collaborations, community growth, and referral programs so they work together as one growth system.
• Build, expand, and manage creator and influencer initiatives that strengthen reach and keep the community active.
• Own the marketing budget end to end and use performance data to distribute spend where it produces the strongest return.
• Support brand building and audience retention so first-time users become repeat, long-term players.

What we're looking for

• 3 to 5+ years of growth marketing experience in real-money or cash fantasy sports products such as DFS, sportsbooks, or similar gaming offerings.
• Strong knowledge of how real-money users behave, including what drives deposits, retention, and engagement in cash-based gaming environments.
• Solid commercial and analytical judgment, with the ability to evaluate acquisition cost, unit economics, and performance across channels.
• Hands-on experience running acquisition campaigns across several channels, including creator, influencer, or ambassador programs.
• A builder mindset suited to fast-moving, high-growth environments, with comfort operating in uncertain situations and making quick decisions.
• Good familiarity with NFL and broader American sports culture.

Preferred background

• Experience launching or scaling a real-money or skill-based gaming product.
• Experience creating and growing a brand community from an early stage.

Benefits and compensation

• Competitive pay package, including a salary in the $80,000 to $100,000 range.
• Strong ownership, autonomy, and responsibility over a major product launch.
• Opportunity to work with a fast-paced, collaborative team operating at the intersection of sports, gaming, and technology.
• Clear visibility into the impact of your work from the first day.

Application and hiring notes

If there is no response within 4 weeks after applying, candidates should assume they were not selected for this round. Individual feedback may not be provided because of the volume of applications.

Equality and accessibility

MLabs states that it is committed to equal opportunity for all applicants. The hiring process is intended to be inclusive, with no discrimination and accessible job information. Reasonable adjustments or an accessible version of the advert can be requested by emailing [email protected].

Data privacy

Personal details such as contact information, work history, resumes, and other relevant recruitment data are collected and processed only for hiring purposes. The information is stored securely in line with MLabs Ltd's Privacy Policy and Information Security Policy and in accordance with applicable data protection laws. Data may be shared with clients and trusted partners when needed for recruitment. Candidates may request deletion of their data or withdraw consent at any time by contacting [email protected].