Marketing Manager

Role Overview

The Marketing Manager for Daniels Health Canada is charged with adapting and implementing the global marketing strategy to foster revenue growth within the Canadian market. This commercial position emphasizes downstream marketing, focusing heavily on driving sales pipelines through targeted campaigns, creating impactful sales enablement materials, and managing the content and messaging framework specific to Canada.

Key Responsibilities

• Manage and maintain the Canadian commercial content schedule including emails, social media posts, blogs, and campaign initiatives.
• Customize global brand messaging to resonate with Canadian customers, tailoring communications to key personas and vertical markets.
• Collaborate with the global content and digital marketing teams to ensure seamless, scalable campaign delivery.
• Create sales support tools such as presentations, one-pagers, case studies, and templates and closely work with sales teams to facilitate active deal progress and support strategic accounts.
• Contribute to crafting RFP and proposal narratives that are clear, persuasive, and aligned with market needs.
• Develop reusable frameworks and templates that enhance efficiency, consistency, and response time.
• Use Salesforce data to analyze pipeline status, identify trends and opportunities to augment new business, retention, and account growth.
• Work with sales and digital marketing counterparts to correlate pipeline results with campaign efforts, boosting marketing-generated revenue across multiple channels including email, SEO, and paid media.
• Ensure robust lead management, transparent pipeline visibility, and sales enablement processes are in place.
• Align digital marketing efforts with customer pain points and commercial priorities, harmonizing targeting strategies and campaign priorities.
• Act as the expert custodian of the Daniels Health brand within the Canadian healthcare waste sector, maintaining consistent messaging, tone, and brand positioning.
• Continuously collect and analyze feedback from sales teams, customers, and market dynamics to refine brand message, content focuses, and campaign direction in line with evolving business needs.

Qualifications and Experience

• 4 to 8+ years' experience in B2B or healthcare marketing environments.
• Proven capability in sales enablement, commercial content creation, and executing campaigns that correlate with revenue generation.
• Demonstrated skill in translating strategic plans into actionable marketing executions.
• Strong communication skills, both written and oral.
• Willingness to travel up to 25% of the time.
• Experience working within matrixed or multi-market organizations is advantageous.

Core Competencies

• Commercial acumen with a focus on pipeline and revenue impact.
• Self-driven with ability to take full ownership of projects and execute efficiently.
• Strong alignment and credibility with sales teams.
• Structured and analytical thinker who develops and applies consistent tools and processes.
• Flexible and adaptable to a rapidly growing environment with shifting priorities.

Compensation and Benefits

Salary for this position ranges from $110,651 to $152,145 annually, with specific compensation determined by factors such as experience, skills, and location-based cost differences. Daniels Health supports employee well-being and professional growth by offering comprehensive benefits including medical, dental, vision insurance, retirement savings plans with company matching, paid vacation and sick leave, wellness resources, life insurance, and opportunities for professional development.

Additional Information

Daniels Health uses AI tools for parts of the hiring process such as application review, resume analysis, and response evaluation to assist recruitment. However, all final hiring decisions are made by human recruiters. Inquiries about data processing can be directed to the company.