Marketing Lead

About Stem Health

Stem Health aims to revolutionize primary care in Canada by offering a proactive, membership-driven healthcare experience. Launching its services telemedicine-based in March 2026 and with clinics opening in Toronto by Fall 2026, the company offers continuous care through dedicated Care Teams that intimately understand each member's health history and provide advanced diagnostic and virtual support.

Role Overview

This opportunity is the inaugural dedicated marketing leadership position at Stem Health. The Marketing Lead will have full ownership over brand management, content creation, growth-oriented paid acquisition campaigns, website oversight, B2B sales support, and member engagement communications. Reporting directly to the CEO, this role offers autonomy and a clear mandate without bureaucratic hurdles.

Key Responsibilities

• Develop and apply an end-to-end demand generation strategy targeting individual members and corporate clients.
• Manage paid acquisition efforts primarily on Meta and Google platforms, overseeing budget, creative strategy, audience targeting, and campaign performance.
• Set transparent objectives with leadership and regularly communicate metrics such as lead volume, cost efficiency, and conversion rates.
• Adopt a test-and-learn approach to marketing channels to optimize spending and outcomes rapidly.
• Establish referral and partnership initiatives that complement paid channels to foster trust.
• Ensure consistent and thoughtful brand messaging across all member and public touchpoints including clinics, website, social media, emails, print materials, and events.
• Write and curate content that is approachable, sincere, and grounded, including ads, informational sheets, presentations, newsletters, and email communications.
• Maintain an active content calendar for blogs, social media, and email campaigns to tell meaningful stories about Stem Health's care model.
• Collaborate closely with clinical and product teams to effectively position healthcare offerings and membership tiers for diverse audiences.
• Lead product marketing initiatives by defining customer segments, value propositions, and launch strategies for new services.
• Support the B2B sales team by creating practical product briefs, FAQs, scripts, and pricing documents.
• Maintain and optimize the company website to improve navigation, content relevance, and conversion potential.
• Select and oversee essential technology tools related to CRM, email marketing, analytics, and automation ensuring lean and effective solutions.
• Manage external creative resources including agencies and freelancers with clear briefs and quality expectations.
• Provide transparent and insightful performance reporting to executives focusing on key marketing metrics.

Candidate Profile

• 6 to 10 years of marketing experience with at least 2 years in a senior or sole ownership marketing role.
• Proven record of generating demand that correlates with revenue or membership growth, not merely campaign execution.
• Direct experience managing paid advertising budgets on Meta and Google platforms with accountability for outcomes.
• Skilled at directing creative processes and managing external marketing partners.
• Proficient in comprehensive digital marketing disciplines including web, email, paid media, SEO, analytics, and automation tools.
• Strong product marketing skills with the ability to simplify complex healthcare services into compelling narratives for diverse audiences.
• Background in healthcare, wellness, executive health, hospitality, or other premium sectors sensitive to trust and relationship-building.

Personal Attributes

The ideal candidate has a demonstrated history as the top marketer in previous roles, proactively developing strategies and leading initiatives without requiring managerial prompts. A genuine commitment to health as a meaningful domain, willingness to engage directly with clinic staff and members to inform marketing, and a results-driven mindset with agility to adapt based on feedback and results are essential. This role suits someone energized by startup environments and committed to accountability and transparency.