Marketing Head

Role Overview

As the Marketing Head, you will be the key leader driving our brand's expansion. You will have full responsibility for the marketing division, including building, mentoring, and leading a skilled team. Your main goal is to craft and implement data-driven, high-impact marketing strategies aimed at generating quality leads, accelerating sales of premium properties, and obtaining valuable franchise partnerships. Operating with significant independence, you will blend innovative branding with performance-focused campaigns to expand our presence and directly boost company revenue.

Key Responsibilities

• Recruit, onboard, and train a dedicated team comprising performance marketers, content creators, and SEO specialists to ensure smooth campaign execution.
• Create and optimize multi-channel marketing funnels—online and offline—including Meta platforms, Google Ads, and local events to consistently supply the sales pipeline with motivated buyers.
• Develop distinctive marketing positioning, premium collateral, and digital campaigns tailored for high-end residential and commercial real estate offerings.
• Design and execute B2B marketing materials and high-conversion landing pages to attract and sign up franchisees, local store operators, and merchant partners.
• Manage marketing budget distribution across channels, establish measurable KPIs, and utilize analytical tools to maximize return on investment while preventing waste.
• Plan and oversee prestigious launch events, property expos, and networking opportunities to strengthen brand presence and generate media attention.