Lifecycle Campaign Manager

About ClearGrid

ClearGrid is transforming the debt recovery sector through innovative AI and advanced analytical tools. Utilizing real-time data, machine learning, and automation, we optimize the debt collection process for financial institutions. As we advance into a phase of rapid growth, we are developing robust, high-performance systems to sustain this expansion.

Role Overview

This position is responsible for managing digital collections within the Non-Banking Collections Business Unit in the UAE. It involves creating end-to-end engagement journeys, crafting borrower communication content, and conducting continuous experimentation to enhance effectiveness. The role focuses on segmentation and borrower data, continuously refined through testing.

Key Responsibilities

• Ensuring accurate contact details and managing bounce backs to maximize reachability and engagement, measured by the level of borrower interaction with communications.
• Designing, building, and refining communication journeys based on borrower profiles, delinquency stages, and sequencing across multiple channels including AI-triggered calls.
• Developing detailed segmentation strategies using borrower attributes such as exposure, products, prior contacts, and declared circumstances for approach sophistication.
• Authoring and owning borrower-facing content for emails and SMS tailored specifically for the UAE market.
• Balancing engagement growth with cost efficiency across SMS, calls, and email channels, collaborating with teams on budget management.
• Implementing a rigorous testing framework, conducting A/B tests on content, timing, cadence, and channel usage, and incorporating insights into journey designs.
• Collaborating with analytics teams to improve measurement and attribution of journey impact to optimize investments.
• Managing borrower inflow into inbound and self-service channels generated from journey designs.
• Identifying opportunities for AI integration within journeys and working closely with AI operations and conversation quality teams to implement and test these enhancements.

Candidate Profile

• 4-6 years of experience in lifecycle marketing, CRM or digital collections with hands-on responsibility over ongoing customer communication programs.
• Specialization in lifecycle marketing or CRM, excluding paid acquisition or performance marketing backgrounds.
• Fluent in Arabic and English, capable of writing borrower-centric Arabic content.
• Practical experience constructing journeys on lifecycle or campaign platforms such as WebEngage, Braze, CleverTap, MoEngage, Iterable, or Customer.io.
• Technical expertise in email and SMS deliverability, including sender authentication, IP/domain warm-up, spam avoidance, list hygiene, and UAE SMS sender ID compliance.
• Proficient in data extraction and analysis to guide segmentation, prioritization, and test planning.
• Experience in A/B test design, execution, and interpretation to facilitate data-driven decision-making.
• Good commercial acumen balancing campaign results with delivery costs.
• Entrepreneurial mindset comfortable with developing structured processes and systems from scratch.
• Effective communication and teamwork skills across departments.
• Based in UAE or able to work remotely during UAE business hours.