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About Mitre 10
Mitre 10 has played a key role in New Zealand's home improvement sector since 1974. Renowned for inspiring locals to enhance where they live, work, and play, Mitre 10 offers a broad range of home improvement, garden, and trade products.
Role Overview
Serving a pivotal role amidst a significant business transformation, the Head of Growth & Conversion will spearhead how we attract, convert, and retain customers. Reporting to the Chief Customer & Growth Officer, you will oversee the full spectrum of growth initiatives, including demand generation, optimization of conversion, and revenue enhancement across digital and physical platforms.
Key Responsibilities
- Develop and implement comprehensive demand generation strategies spanning all customer engagement channels.
- Optimize conversion rates throughout the customer journey, from initial acquisition to final purchase.
- Lead marketing campaigns, growth marketing efforts, and performance-driven marketing activities that directly impact commercial results.
- Manage e-commerce operations to assure consistent revenue growth.
- Create and enforce performance frameworks targeting growth and conversion enhancement.
- Identify obstacles within the customer experience and implement solutions to heighten engagement and conversion metrics.
- Collaborate closely with Customer Insight & Value and Proposition & Experience teams to seize growth prospects.
- Build, lead, and nurture a skilled growth marketing and conversion optimization team focused on accountability and innovation.
Candidate Profile
- Substantial leadership background in growth, digital marketing, customer acquisition, e-commerce, or commercial performance roles.
- Provable success in driving revenue increases and maximizing return on investment.
- Deep knowledge of acquiring customers, generating demand, and fine-tuning conversion through both digital and in-store channels.
- Comprehensive understanding of the full customer lifecycle and growth facilitators.
- Expertise in using data analytics, experimentation, and performance metrics to inform strategies and improve results.
- Strong business insight with the capability to balance immediate outcomes with long-term growth sustainability.
- Excellent skills in stakeholder engagement and influencing cross-functional teams.
- A passion for team leadership and fostering a culture centered on curiosity, responsibility, and continual improvement.
Why Join Us
- Enjoy exclusive Mitre 10 team member discounts.
- Attractive remuneration package tailored to your expertise.
- Flexible working arrangements to support work-life balance.
- Special birthday leave to celebrate your personal day.
- Comprehensive life and trauma insurance coverage.
- One paid wellness day annually to prioritize your health.