Head of Content

About the Role

We are seeking a Head of Content to lead the editorial vision and develop the content operations for Nicholas Crown's rapidly expanding financial education platform. The brand already commands a significant audience with millions of followers on social media and over 65,000 readers of the Crown Macro newsletter.

This role goes beyond scheduling posts or community management. We want a leader who has proven experience in growing a personal or brand audience by understanding not just content distribution but the core factors that make content effective.

You will possess excellent judgment on content selection, packaging, and timing to maximize impact. You'll think strategically about hooks, storytelling, pacing, visual design elements like thumbnails and captions, and distribution channels.

Initially serving as a senior individual contributor, you will collaborate closely with the Founder to establish the content engine and will later expand the team by hiring and managing editors, videographers, designers, and other creatives as the business grows.

Key Responsibilities

• Develop and oversee comprehensive content strategies for Instagram, YouTube, TikTok, and other visually focused platforms.
• Manage the editorial calendar covering both short- and long-form content.
• Determine which content is published or discarded and how each piece is creatively presented.
• Work directly with the Founder to transform ideas into engaging content.
• Create hooks, titles, captions, and distribution methods to optimize reach and engagement.
• Guide creative decisions related to video structure, pacing, graphics, text overlays, B-roll, thumbnails, and more.
• Ensure consistent brand voice and visual identity across platforms.
• Analyze content performance metrics and continuously adapt strategy for better outcomes.
• Collaborate with Growth, Research, and other teams to align content with wider business goals.
• Recruit and eventually lead a team of editors, videographers, designers, and other creatives.
• Put in place scalable creative workflows to support content team growth.

Candidate Profile

• Proven track record of building or significantly growing an audience through hands-on content creation.
• Keen instincts for social media content performance nuances.
• Understanding of platform-specific differences on Instagram, YouTube, and TikTok.
• Strategic thinker with editorial and storytelling expertise beyond operational tasks.
• Strong writing skills for crafting compelling hooks, captions, and titles.
• Familiarity with modern video editing, pacing, retention, and visual narrative techniques.
• Committed to high quality standards and confident in making tough creative calls.
• Comfortable making quick creative decisions even when full information is unavailable.
• Passion for building systems and processes rather than just maintaining existing ones.
• Experience with Twitter (X) is beneficial but not essential.

Success Indicators

• Implementation of a reliable, repeatable content production system.
• Significant growth in audience size and engagement on key platforms.
• Regular, high-quality publishing cadence.
• Recruitment and leadership of a top-tier creative team.
• Serving as the ultimate editorial authority for published content.

Why Join

This opportunity allows you to create a content division from scratch within an established media company with an extensive base of followers. You will have direct involvement with senior leadership and significant influence on the brand and team development for the foreseeable future.

Compensation

The role offers a competitive salary with performance bonuses and profit-sharing aligned with the company's aggressive growth objectives. We seek a founder mindset, rewarding those who contribute significantly to our success.