Growth Marketing Manager

About Swimply

Swimply is an innovative online marketplace enabling homeowners to share unique leisure spaces within their communities. Starting with swimming pools, Swimply has expanded rapidly, reaching over $50 million in revenue in just four years. The platform is evolving to include a variety of local experiences such as hot tubs, tennis courts, and homes rented by the hour, redefining the sharing economy in local recreation.

Role Overview

The Growth Marketing Manager role is designed for an experimental and opportunistic marketer who thrives on pioneering unorthodox growth initiatives. This position is not about traditional funnel management, but rather about discovering and testing new channels, crafting bold campaigns, and influencing cultural trends to increase Swimply's visibility and user acquisition rapidly. Responsibilities range from establishing innovative brand partnerships and executing viral campaigns to developing referral systems and engaging creators on platforms like TikTok.

Key Responsibilities

• Develop and implement a dynamic growth strategy through rapid, impactful experiments targeting both guest and host growth.
• Identify and leverage non-traditional marketing avenues, including guerrilla marketing, creator collaborations, and local brand engagements.
• Create and activate brand partnerships that boost Swimply's cultural relevance and market presence.
• Design and execute immersive, real-world marketing events such as pop-ups, pool parties, sports tournaments, and community takeovers to attract new users.
• Maintain a keen focus on performance metrics to optimize growth efforts, scaling successful campaigns and discontinuing ineffective ones promptly.
• Collaborate closely with Product, Operations, and Design teams to transform creative marketing experiments into scalable programs.

Qualifications

• A minimum of 5 to 7 years of experience in growth, brand, or marketing roles with a proven record of significantly impacting business growth.
• Demonstrated success in conceptualizing and executing unconventional marketing campaigns that deliver measurable outcomes.
• Ability to operate effectively both at a strategic level in brand positioning and at a tactical level in campaign execution.
• Strong analytical skills with a preference for data-driven testing and iterative improvement of campaigns.
• A creative and resourceful approach to taking calculated risks, excelling in ambiguous environments.
• Preferably, experience working with two-sided marketplaces or community-centric platforms.

Benefits

• Competitive salary combined with equity opportunities.
• Extensive medical, dental, and vision insurance benefits along with unlimited paid time off.
• A remote-first work culture for employees in the U.S. and Canada.
• Access to recreational activities including pools and pickleball.
• The unique chance to work closely with the company founder within a rapidly growing marketplace engaged by over 2 million guests annually.