Growth Manager - D2C Brands

About the Role

Join Porcellia as a Growth Manager, where you'll be empowered to act like a founder, lead with confidence, and deliver impactful business outcomes. This position involves full ownership of growth for multiple direct-to-consumer (D2C) brands, combining strategic planning and hands-on execution to drive revenue, optimize profitability, and enhance retention.

Key Responsibilities

• Manage complete growth operations and profit & loss for several D2C brands, focusing on key metrics such as revenue, ROAS, customer acquisition cost (CAC), contribution margins, retention rates, and overall profitability.
• Lead regular communications with founders and stakeholders, overseeing weekly and monthly business reviews and providing actionable strategic advice.
• Develop and implement comprehensive growth strategies across paid media, creative content, conversion rate optimization, landing pages, promotional offers, and customer retention efforts.
• Independently optimize new and returning customer acquisition costs by refining sales funnels, creative materials, offers, and retention approaches, including lifecycle marketing and customer journey enhancements.
• Create and maintain cohort-based retention analytics tools, including D30/D60/D90 analyses and lifetime value (LTV) curves; monitor blended CAC, marketing efficiency ratio (MER), CM1-CM3 margins, and individual product performance.
• Perform daily data analysis to uncover growth opportunities, prioritize testing and experiments, and translate insights into measurable business improvements.
• Collaborate across teams including performance marketing, creative, copywriting, design, retention, and operations while mentoring junior personnel and enhancing reporting frameworks.

Required Qualifications

• Between 3 to 7 years of professional experience in D2C growth, performance marketing, creative strategy, or related fields.
• Deep understanding of unit economics, including detailed knowledge of CAC, LTV, ROAS, CM1 through CM3, contribution margins, blended CAC, and MER.
• Hands-on experience with ecommerce platforms like Shopify, payment gateways, and detailed product/cohort-level data analysis.
• Proven track record of independently managing relationships with founders and clients.
• Strong analytical abilities supported by advanced proficiency in Excel and Google Sheets.
• Experience leading cross-functional teams within dynamic, fast-paced environments.

Personal Attributes

• Business-owner mindset rather than a narrow focus on individual channels.
• Clear, confident communication skills with a strong sense of ownership.
• A balanced approach combining numbers, strategic thinking, and practical execution.
• Ability to recognize patterns, question assumptions, and solve complex, ambiguous problems.
• Focus on achieving concrete business results above all else.

Typical Daily Activities

• Analyze business dashboards to identify opportunities for growth.
• Coordinate priorities with founders and internal teams.
• Initiate and manage experiments related to creatives, funnels, offers, and retention strategies.
• Identify hindrances and optimize overall performance.
• Decide on areas to scale up, improve, or discontinue.

Work Setup and Compensation

• This is a full-time, fully remote position.
• Engage in a client-facing role that requires high ownership.
• Annual salary ranges from ₹10,00,000 to ₹14,00,000 based on experience and capability.

About Porcellia

Porcellia is a boutique consultancy specialized in driving growth for promising D2C brands in wellness, beauty, fashion, and lifestyle sectors. We merge strategy, creativity, data, and experimentation to build lasting businesses instead of short campaigns. If you aspire to own meaningful impact, collaborate directly with founders, and accelerate your professional growth, Porcellia offers an ideal environment.

Application Instructions

Candidates must submit a resume accompanied by a brief note addressing the question: "Tell us about a time you made something grow—and why it worked." Applications lacking this note will not be considered.