Freelance Video Editor - E-commerce Ads

About the Opportunity

We are a company operating in the e-commerce space, promoting products through ads on Facebook and Instagram. We seek a highly creative video editor who approaches video editing with a marketing mindset. You'll be responsible for producing videos designed to stop viewers from scrolling and drive them to make purchases. This full-time position is remote; candidates must have their own capable editing hardware and a stable internet connection.

Key Responsibilities

• Produce engaging short videos (15 to 60 seconds) tailored for Facebook and Instagram ads to convert viewers into buyers.
• Innovate by introducing fresh advertising concepts, creative hooks, and novel trends tailored uniquely for each product rather than reusing templates.
• Utilize AI-based tools such as Veo, Google Flow, Runway, Pika, Midjourney, ElevenLabs, among others, to generate realistic product visuals, voiceovers, and scenes without incurring costs for physical shoots.
• Edit raw footage by integrating captions, transitions, sound effects, and background music that align with the ad's style.
• Create multiple ad variations for split testing, tweaking hooks, call-to-actions, and formats.
• Collaborate effectively with the team through WhatsApp and calls to gain insights about products and target audience.
• Meet deadlines consistently and make revisions as necessary based on team feedback.

Required Qualifications & Skills

• Proficient with professional video editing software including Adobe Premiere Pro, After Effects, CapCut, or DaVinci Resolve.
• Experience working with AI video and image generation tools to produce realistic edits.
• Good understanding of the elements that make Facebook and Instagram ads successful, including effective hooks, pacing, and calls to action.
• Creative mindset with the ability to independently propose innovative advertising ideas rather than waiting for instructions.
• Comfortable working with bilingual content in Hindi and English for voiceovers and captions.
• Possession of a personal laptop or PC equipped with required editing software and a reliable internet connection.
• A portfolio showcasing prior advertisement videos or reels is mandatory.

Preferred but Not Required

• Experience editing content for direct-to-consumer (D2C) or e-commerce brands.
• Familiarity with user-generated content (UGC) style advertisement formats.
• Basic skills in scripting advertisements.

Additional Information

This role is fully remote, requiring self-motivation and reliable technical resources. Applicants need to submit a portfolio or samples of relevant work alongside their salary expectations through the provided contact.