Fleet Manager - Automotive

About the Role

As the Fleet Manager for a multi-brand automotive fleet business, you will be responsible for leading and expanding B2B sales operations while managing strategic client partnerships across corporate, government, leasing, and other key sectors in Qatar. You will oversee the entire fleet lifecycle and drive commercial outcomes, tender processes, client retention, and portfolio value optimization.

Key Responsibilities

• Formulate and implement a comprehensive multi-brand fleet sales strategy targeting volume, revenue, and margin objectives.
• Source and secure new fleet clients from corporate, government, leasing companies, and industry sectors; manage the complete sales lifecycle from prospecting to closure.
• Ensure achievement of sales goals and optimize portfolio mix, brand positioning, and profitability.
• Maintain close relationships with key decision-makers as the primary contact, driving client retention, repeat business, and continuous engagement beyond purchase.
• Oversee service level agreement adherence, delivery commitments, and coordinate aftersales support.
• Manage tenders, requests for quotes and proposals, including government submissions, compliance, pricing, and leasing arrangements.
• Assure compliance with all contractual obligations and mitigate risks associated with large corporate and government contracts.
• Take full ownership of budgets, revenue forecasting, and margin management, monitoring pipeline and pricing strategies.
• Manage fleet lifecycle activities such as acquisition, replacement, buybacks, and remarketing to optimize total cost of ownership and financial results.
• Analyze market trends to identify new growth opportunities; lead targeted outreach and campaign initiatives.
• Collaborate effectively with original equipment manufacturers, aftersales, finance, leasing partners, and internal teams to ensure streamlined operations.
• Maintain rigorous CRM discipline, reporting, and data-driven decision-making to support sales and operational efficiency.
• If applicable, direct team performance and accountability to meet organizational objectives.

Qualifications & Experience

• Bachelor's Degree in Business, Marketing, or related field; MBA is preferred.
• Between 5 to 10 years of professional experience in fleet automotive or B2B sales within Qatar.
• Proven track record managing large accounts, complex sales cycles, and tender processes.
• Fluency in English is required; proficiency in Arabic is highly advantageous.

Skills & Competencies

• Extensive knowledge of B2B sales, key account management, negotiation, and leasing.
• Strong understanding of fleet operations, commercial vehicles, vehicle specifications, and operational requirements like fuel, maintenance, and utilization.
• Financial expertise including forecasting, margin analysis, and business performance evaluation.
• Proficiency with CRM tools and ability to drive data-supported decisions.
• Leadership capabilities in stakeholder engagement, team management, and building market networks.
• Customer-focused with deep insight into retention strategies and local procurement, leasing, and government frameworks.

Key Performance Indicators (KPIs)

• Sales volumes, revenue targets, budget and margin achievement.
• Accuracy of sales forecasting.
• Number of new accounts secured and sales pipeline efficiency.
• Customer retention and adherence to service level agreements and delivery deadlines.
• Tender win ratio and compliance with contractual terms.
• Achievement of team targets.

Key Interfaces

• Original Equipment Manufacturer principals
• Corporate, government, semi-government clients
• Aftersales and service teams
• Finance and leasing partners
• Internal sales, operations, and group companies