Events & Marketing Coordinator

Role Overview

The Events & Marketing Coordinator is tasked with the strategic planning and execution of events and promotional activities at Baraha Town to boost brand visibility, increase visitor numbers, and assist tenant success. This role requires collaboration with tenants, agencies, and external partners to develop and implement marketing campaigns and content across print and digital platforms, while managing social media channels and ensuring alignment with company branding and objectives.

Key Responsibilities

• Organize and oversee events, seasonal promotions, exhibitions, and campaigns at Baraha Town.
• Collaborate effectively with tenants, sponsors, vendors, agencies, contractors, and other stakeholders to ensure smooth event and marketing operations.
• Create visually appealing marketing collateral for both physical and digital use including banners, flyers, posters, and social media graphics.
• Manage Baraha Town's social media accounts by crafting engaging content, scheduling posts, monitoring interactions, and responding when necessary.
• Develop comprehensive marketing campaigns aimed at increasing footfall, enhancing brand awareness, and boosting customer engagement.
• Publicize tenant offerings, new store launches, and community events through various communication channels.
• Engage with external providers such as photographers, videographers, media outlets, designers, and printers to fulfill promotional needs.
• Prepare detailed event plans, marketing calendars, and budgets; conduct post-event analysis and reporting to evaluate campaign effectiveness.
• Maintain consistency and compliance with Baraha Town’s brand guidelines and quality standards in all marketing materials.
• Support marketing efforts of retail and commercial tenants and foster robust relationships.
• Analyze market trends, competitor actions, and social media performance; suggest improvements to increase campaign impact.
• Handle administrative tasks related to marketing operations including purchase requests, supplier liaison, invoice management, and budget monitoring.
• Manage seasonal decor and installations for special occasions such as Ramadan, Eid, National Day, and Back-to-School periods.
• Coordinate with government authorities to secure necessary permits or approvals for events.
• Facilitate sponsorship and partnership opportunities for community engagement events.
• Monitor campaign key performance indicators including footfall, social media reach, engagement, lead generation, and attendance figures.

Required Qualifications and Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, Event Management, Graphic Design, or a related discipline.
• Two to four years of professional experience in marketing or event management, ideally within retail, malls, hospitality, or mixed-use developments.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva for creating marketing materials.
• Experience managing social media platforms and digital marketing campaigns across Facebook, Instagram, LinkedIn, TikTok, and others.
• Strong competence in event planning, project management, and vendor coordination with the ability to handle multiple tasks efficiently.
• Excellent written and verbal communication skills in English; knowledge of Arabic is an added advantage.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) along with outstanding organizational and analytical reporting skills.
• Creativity, initiative, meticulousness, and the ability to work independently as well as collaboratively in a dynamic environment.