Event Marketing Manager

About Sage

Sage is dedicated to enhancing care and quality of life for seniors, especially those living in senior care facilities, by addressing the leading cause of injury-related deaths among adults over 65: falls. Traditional fall prevention and emergency response systems are outdated and ineffective. Sage has developed a modern solution that enables older adults to alert caregivers when help is needed, supported by software that helps caregivers prioritize and respond efficiently. As a mission-driven software company, Sage is focused on impactful solutions with a long-term view.

Role Overview

We are seeking a seasoned Event Marketing Manager to spearhead Sage's customer event marketing initiatives. This position is responsible for crafting and delivering events that deepen customer engagement, promote account expansion, and foster valuable connections among customers, prospects, and industry leaders. Events include executive dinners, regional roundtables, customer appreciation occasions, and Sage-hosted experiences.

Responsibilities

• Lead the strategy and execution of various customer-focused events such as executive roundtables, dinners, advisory experiences, and regional gatherings.
• Oversee the planning and delivery of Sage’s flagship annual customer event, coordinating closely with the event production agency and internal teams to ensure a superior attendee experience.
• Collaborate with Customer Success, Sales, Growth Marketing, and operator advocacy leadership to develop attendee engagement strategies that maximize event impact and strengthen relationships.
• Manage all facets of event logistics including venue selection, vendor coordination, contract negotiation, budgeting, travel arrangements, communication plans, production, on-site management, and post-event activities.
• Work with Growth Marketing and Marketing Operations to devise integrated promotional campaigns, streamline registration processes, and maintain effective attendee communication throughout the event lifecycle.
• Analyze event success through metrics such as participation rates, engagement levels, customer feedback, impact on account growth, and overall business returns, using these insights to refine future event planning.
• Innovate with new customer event formats and engagement tactics to enhance Sage’s brand presence, facilitate peer networking, and create impactful customer experiences.

Qualifications

• Minimum 5 years of experience in event marketing, experiential marketing, field marketing, or managing B2B events.
• Proven track record in organizing executive-level events, customer conferences, or strategic marketing initiatives from inception to completion.
• Exceptional project management skills, adept at handling multiple events and priorities effectively.
• Experience with managing event budgets, vendor relationships, contracts, travel logistics, timelines, and live event production.
• Excellent communication and interpersonal skills to collaborate across various departments and with external partners.
• Strong organizational abilities and keen attention to detail paired with a proactive and solution-focused approach.
• Comfortable balancing strategic leadership with hands-on event execution in a dynamic environment.
• Willing to travel approximately 25–35% annually to support corporate, customer, and industry events.

Preferred Experience

• Background in planning executive dinners, customer conferences, advisory councils, or regional event series.
• Experience in B2B SaaS, healthcare, senior living, hospitality, or similarly relationship-driven sectors.
• Familiarity partnering with Sales and Customer Success teams to drive customer engagement and account development.
• Analytical skills to evaluate event effectiveness and align outcomes with business goals.
• A passion for designing engaging experiences that nurture long-lasting customer relationships.

Benefits and Workplace Culture

Our office is based in New York City's Union Square, fostering a collaborative environment that values ideas from all team members. We blend a serious commitment to our mission with a fun, people-centered culture including offsites, social outings, and shared meals. Employees enjoy office lunch and a well-stocked snack bar. While primarily in-office, we allow up to two remote workdays weekly.

The compensation package includes competitive base salary ranging from $120,000 to $150,000 per year, dependent on experience and performance, along with stock options. Sage provides comprehensive health benefits including fully paid medical, dental, vision, premium primary and urgent care access, and online medical services. Our leave policy is flexible, complemented by seven paid holidays and a company-wide winter break.

Equal Employment Opportunity

Sage is committed to fostering diversity and inclusion by prohibiting discrimination or harassment of any kind on the basis of protected characteristics. Employment decisions are made based strictly on qualifications and business needs, adhering to all relevant laws.