Director of E-Commerce

About Sleepyhead

Sleepyhead is a rapidly expanding player in the sleep products sector, recently recognized on the Inc. 5000 list of America's swiftly growing private companies. Based in Scottsdale, AZ, the company specializes in premium mattress toppers and sleep essentials targeting college students. With a dedication to data-driven marketing and a strong brand presence, Sleepyhead enjoys a loyal nationwide customer base and continues to grow aggressively across its online channels.

Role Overview

We are looking to appoint a dynamic Director of E-Commerce who will report to the Head of E-Commerce and be instrumental in driving the next stage of Sleepyhead’s expansion. This is a proactive, builder role requiring a deep expertise in Shopify and a track record of scaling direct-to-consumer (DTC) brands. The ideal candidate is numerically savvy, fast-moving, and takes full ownership of impactful results rather than just tasks.

Main Responsibilities

• Lead enhancement of the entire Shopify storefront focusing on optimizing the customer journey.
• Boost conversion rates, average order values (AOV), product bundling, and upselling effectiveness.
• Manage Conversion Rate Optimization (CRO) testing and implement site improvement projects.
• Enhance mobile usability and streamline the checkout experience.
• Deploy promotions with accuracy and agility.
• Improve Amazon Seller Central listings regarding SEO, catalog management, and maintain profitability by monitoring contribution margins and channel performance.
• Identify and exploit scaling opportunities on Amazon while safeguarding margins and ensuring operational account health.
• Oversee retention marketing tools including Klaviyo and Postscript, pushing lifecycle marketing initiatives to increase customer lifetime value and repeat purchases.
• Coordinate email and SMS promotional efforts to align with paid media and inventory plans.
• Lead weekly performance reviews to track conversion, AOV, ROAS, and contribution margins, addressing bottlenecks and driving effective profitable growth over vanity metrics.

Candidate Profile

• Have five to eight years or more of e-commerce experience with strong proficiency in Shopify.
• Experience in scaling a DTC brand with proven success.
• Highly analytical with a numbers-driven approach to decision-making.
• Familiarity with Amazon Seller Central and performance management.
• Demonstrated ability to utilize Klaviyo effectively; knowledge of Postscript is an added advantage.
• Competitive, highly responsible, and focused on execution.
• Capable of working under pressure in a fast-paced environment and adept at managing results independently without close supervision.