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About McCormick Flavor Solutions

McCormick is a global leader known for herbs, spices, seasonings, and condiments, continuously expanding its reach. With a global workforce of over 14,000 employees, McCormick fosters a vibrant workplace culture dedicated to excellence and innovation.

Position Summary

We are seeking a Director of Marketing based at our Global Headquarters in Hunt Valley, Maryland. This role offers hybrid work flexibility, requiring approximately 50% onsite presence monthly. Reporting to the VP of Global Brand Marketing, the incumbent will spearhead brand strategy and guide the creation and activation of integrated marketing campaigns for McCormick and Club House Spices & Extracts across North America. This leader will develop marketing plans to boost brand recognition, customer engagement, trial, and loyalty by coordinating cross-functional teams and managing external agency collaborations.

Key Responsibilities

Enhance McCormick’s brand positioning, messaging, and visual appeal to deepen emotional connections with consumers and affirm leadership within top product categories.
Lead the annual marketing planning process and assist leadership in crafting a three-year strategic roadmap for McCormick and Club House brands.
Oversee development and execution of impactful seasonal, tentpole, and ongoing marketing campaigns in coordination with media, social, PR, digital, and sales departments ensuring alignment with customer insights and business goals.
Direct external agencies and internal creative teams in all facets of creative content generation for McCormick’s paid, owned, and earned media channels, including large-scale photoshoots and digital content production.
Collaborate with consumer insights and growth teams to derive data-driven insights and strategies through comprehensive market research and apply best practices for marketing initiatives.
Work with media and insights teams to assess campaign effectiveness, report findings, and optimize marketing efforts using data analytics.
Lead, mentor, and cultivate a high-performing global marketing team to drive brand growth and innovation.

Qualifications

Bachelor's in Marketing, Communications, Business, or a related field; MBA is preferred.
Minimum 10 years of marketing experience with at least 5 years in brand marketing leadership roles.
Extensive expertise in executing integrated marketing campaigns in Consumer Packaged Goods (CPG), particularly in the food and beverage sectors.
Proven experience in brand and portfolio management, with a strong grasp of commercial objectives and metrics.
History of managing creative and media agency partnerships through all campaign stages from RFP to execution and measurement.
Consumer-focused mindset with deep understanding of digital, social media, and retail media trends.
Strong creative capabilities combined with analytical acumen to convert data into actionable marketing insights.
Excellent executive presentation abilities and interpersonal skills for effective communication across all organizational levels.
Track record of successfully building and evolving teams in global, diverse, and cross-functional settings.
Robust project management, organizational, and communication skills, both written and verbal.

Compensation and Benefits

The base salary range for this position is $140,610 to $253,080, determined by factors including location, experience, skills, education, and internal equity. This role is eligible for participation in McCormick’s Incentive Bonus, Sales Incentive Bonus, and Dividend Programs.

Comprehensive health benefits covering medical, vision, dental, life, and disability insurance.
Family-supportive benefits such as paid parental leave, fertility support, Employee Assistance Program, and caregiver resources.
Retirement plans including 401(k) and profit-sharing.

Equal Employment Opportunity

McCormick & Company is committed to equal opportunity and affirmative action. Employment decisions are made without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, veteran status, age, or protected characteristics under the law.

Additional Information

The position does not provide employment visa sponsorship now or in the future.

Director, Marketing