Digital Marketing Trainer

About DigiTrend

DigiTrend, founded in 2015 and based in Lucknow, stands as the region's pioneering AI-enhanced digital marketing training institute with over a decade of industry presence. With a commitment to transforming careers, it has successfully trained more than 5,000 students through immersive practical sessions. The flagship offering is a 6-month AI-Powered Digital Marketing course, inclusive of internship opportunities, which covers SEO, AI-generated content, Google Ads, Meta Ads, social media strategies utilizing AI, AI analytics, and more. The institute thrives on hands-on live projects, personalized mentorship, small batch sizes, and provides robust career support via its vast network of over 250 hiring partners.

Role Overview

The institute seeks a committed Digital Marketing Trainer to lead offline teaching programs at its Smileganj, Ayodhya Road center. This role combines classroom instruction with active management and optimization of live digital marketing campaigns — including Google Ads and Instagram lead generation — as well as overseeing DigiTrend’s social media platforms and website. It is tailored for individuals passionate about teaching and possessing extensive campaign management expertise.

Key Responsibilities

• Conduct engaging offline training sessions covering the AI-Powered Digital Marketing curriculum across weekdays, with 2-hour daily classes.
• Develop and update a practical curriculum featuring SEO, Google Ads (Search, Display, Video), Meta Ads, Social Media Marketing, Google Analytics 4, AI tools (ChatGPT, Gemini), and current market trends.
• Design live campaign simulations, client projects, case studies, assignments, quizzes, and capstone projects to build job-ready competencies among students.
• Provide ongoing doubt clearance, personal mentorship, career guidance, and support for internships and placements.
• Strategize, implement, and optimize Google Ads and Instagram Ads campaigns to drive qualified leads for course admissions and workshops.
• Manage ad budget, targeting, creatives, and bidding to meet monthly enrollment goals with strong returns on investment.
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPL, conversion rates, and ROAS, providing weekly reports to management.
• Undertake continuous A/B tests on creatives, copies, and landing pages to enhance lead quality and reduce costs.
• Oversee DigiTrend’s social media channels (Instagram, Facebook, LinkedIn, YouTube), including content strategy, engagement, and organic lead generation.
• Maintain and regularly update the website content using CMS, incorporating SEO best practices.
• Create marketing materials including ad creatives, copywriting, email campaigns, and collateral using Canva, with Adobe Suite skills considered advantageous.
• Ensure consistent branding and prompt responses across all digital touchpoints.
• Maintain daily and weekly trackers for class progress, student feedback, lead metrics, advertising performance, social media growth, and website analytics.
• Work alongside the Director on institutional promotions, workshops, webinars, and business growth activities.
• Keep abreast of changes in digital platforms, emerging AI marketing tools, and industry best practices, integrating them into training and campaigns.

Candidate Profile & Qualifications

• Education: Bachelor's or Master's degree in Marketing, Mass Communication, Business, IT, or allied fields.
• Experience: Minimum two years hands-on digital marketing experience including Google Ads and Meta Ads; at least one year in training or facilitation roles. Prior exposure within ed-tech or training sectors is highly valued.
• Technical Proficiency: Expert use of Google Ads, Meta Business Suite, Google Analytics 4, SEO tools, Canva, and working knowledge of CMS/WordPress. Familiarity with AI marketing tools is a significant advantage.
• Soft Skills: Effective communicator with strong presentation and classroom facilitation capabilities; capable of simplifying complex concepts in both Hindi and English; excellent writing skills for content and advertisements.
• Attributes: Data-driven and target-oriented mindset, creative approach, adaptable to multitasking roles in a growing organization, and a genuine passion for educating and supporting students.
• Preferred Extras: Experience managing lead-generation campaigns for educational products, basic video editing for social media reels, and familiarity with email marketing platforms.

Compensation & Benefits

• Competitive fixed salary ranging between INR 225000 to 300000 annually, with additional incentive bonuses linked to lead generation success and student enrollment.
• Opportunity to influence curriculum development and directly contribute to shaping successful career paths within a well-established, decade-old Lucknow institution.
• Hands-on involvement with live advertising accounts, real-time campaign data, cutting-edge AI marketing technologies, and access to an extensive hiring network.
• A supportive and collaborative learning environment fostering professional growth and advancement.
• Standard work schedule from 9:00 AM to 5:00 PM, Monday through Friday, with weekends off and occasional event participation.

Additional Information

• Work Location: Smileganj, Ayodhya Road, near Polytechnic, Lucknow (offline training center).
• Applying Process: Interested applicants should submit a current CV along with a brief motivation note (maximum 150 words) explaining suitability for the role. Optionally, candidates can provide samples of ad creatives or lesson outlines.
• Contact Methods: Applications can be sent via email or WhatsApp to the designated Director's contact.
• Selection Process includes interview and demonstration of teaching skills at the center.
• DigiTrend promotes equal opportunity employment.