- 경험
- 1~3세
- 샐러리
- —
- 채용 공고
- 1
- 게시됨
- 9시간전
- 작업 모드
- 사무실에서
- 교육
- 학사 학위
- 재개하다
- 신청 시 필수 사항
당신이 일하게 될 곳
직무 설명
About the Role
Kean.Club is seeking an enthusiastic and results-oriented Digital Marketing Executive to enhance the visibility and growth of their premium women's fashion brand. This full-time position is based in Kochi, Kerala, and involves combining creative insight with data-driven strategies to boost online traffic, improve search rankings, manage digital advertising, and convert visitors into dedicated customers.
Key Responsibilities
- Design and implement digital marketing campaigns across platforms such as Meta and Google.
- Formulate and oversee social media strategies aimed at amplifying brand presence, engagement, and sales.
- Manage and optimize paid advertising efforts to maximize return on ad spend (ROAS).
- Coordinate marketing activities around product launches, seasonal collections, and promotional events.
- Monitor campaign outcomes regularly and provide actionable reporting.
- Develop and execute comprehensive SEO strategies including on-page, off-page, and technical optimization.
- Perform keyword research to enhance organic traffic and search rankings.
- Optimize various website pages including category, product, blog, and landing pages for search engines.
- Track website metrics using Google Analytics, Search Console, and SEO tools, staying current with algorithm updates.
- Collaborate with design and content teams to enhance the online shopping experience and ensure SEO-compliant product pages.
- Analyze user behavior and conversion rates to identify opportunities for growth and improvement.
- Support website updates, promotions, and new collection launches.
- Work closely with photographers, designers, and content creators to implement digital campaigns.
- Assist with planning influencer collaborations and digital partnerships.
- Contribute to email marketing, customer loyalty, and retention initiatives.
- Research market trends, competitors, and emerging digital marketing techniques.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Business, or related disciplines.
- Between 1 and 3 years of experience in digital marketing, preferably within fashion, retail, or e-commerce sectors.
- Proficient understanding of SEO, Google Analytics, Search Console, and keyword analysis.
- Experience managing advertising campaigns on Meta and Google Ads platforms.
- Familiarity with Shopify or similar e-commerce platforms is highly desirable.
- Good grasp of social media trends and content marketing principles.
- Strong analytical, communication, and organizational skills.
- Ability to thrive in a fast-paced, team-oriented environment.
Preferred Skills
- Expertise in on-page, off-page, and technical SEO techniques.
- Mastery of Google Analytics and Search Console.
- Skilled in Meta Ads and Google Ads campaign management.
- Experience with e-commerce management, particularly Shopify.
- Well-versed in content marketing and social media strategies.
- Knowledge of performance marketing and email marketing campaigns.
- Competence in keyword research, conversion rate optimization, influencer marketing, and data-driven reporting.