Digital Designer

Role Overview

We are looking for a skilled Digital Designer to develop impactful digital marketing creatives across a diverse array of channels and customer projects. At our performance-driven marketing agency, effective design is key to clear communication, strong brand representation, and driving measurable results.

Key Responsibilities

• Create compelling digital marketing visuals for paid social, display ads, websites, landing pages, email campaigns, and other digital platforms.
• Generate high-quality design deliverables in various formats and sizes tailored to web, social media, email, and advertising channels.
• Design digital advertisements optimized specifically for platforms such as Meta, Google, LinkedIn, and display networks.
• Produce lightweight motion graphics and animations to elevate campaign engagement and outcomes.
• Build responsive digital experiences that are visually attractive, user-centric, and aligned with client objectives.
• Translate marketing briefs and strategy into well-considered visual solutions that contribute to measurable success metrics.
• Collaborate closely with strategists, copywriters, developers, account managers, and fellow creative team members throughout the design process.
• Maintain brand consistency across all creative assets while ensuring adherence to brand standards.
• Prepare production-ready design files that fulfill technical requirements for development, email platforms, advertising, and print when necessary.
• Conduct quality control to guarantee accuracy, uniformity, and functionality of all creative materials.
• Balance multiple project assignments simultaneously, delivering superior quality work on schedule.
• Organize and upkeep design documentation, asset repositories, templates, and creative systems.
• Stay informed on new trends in design, digital channels, animation techniques, AI-driven creative tools, and best industry practices.
• Offer suggestions to enhance design quality, production efficiency, and team workflow effectiveness.

Qualifications and Experience

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related discipline.
• At least 5 years of professional experience in graphic design, ideally within a digital marketing agency environment.
• A strong portfolio showcasing expertise in digital marketing campaign design and asset production.
• Proven experience designing for multiple digital marketing channels including paid social, display ads, email campaigns, landing pages, websites, and organic social media.
• Adept at delivering production-ready creative assets across various formats, sizes, and platform needs.
• Skilled in developing fresh campaign creative while adhering to established brand guidelines.
• Expert proficiency with Adobe Creative Cloud products, especially Photoshop, Illustrator, and InDesign.
• Advanced skills in Figma, including managing design systems, components, and team collaboration.
• Experience with digital animation and motion graphics software such as Adobe After Effects; familiarity with Lottie is an advantage.
• Strong command of digital production standards, including responsive design, typography, visual hierarchy, color theory, and layout.
• Understanding of how design affects user interaction, marketing effectiveness, and conversion rates.
• Meticulous attention to detail and a dedication to delivering polished, production-ready works.
• Excellent organizational, interpersonal communication, and teamwork skills.
• Capability to handle multiple deadlines and priorities in a fast-paced agency setting.
• Additional skills in HTML5 banner design, UX/UI principles, video editing, marketing automation tools, or AI-driven creative platforms are beneficial.