Digital & Demand Marketing Manager
Christchurch, Canterbury Region, New Zealand · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 4시간 전
- Work mode
- In office
- Eligibility
- Open to applicants from all diverse backgrounds and experiences who meet the role requirements.
- Resume
- Required to apply
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Job description
About the Role
Following an internal team change, Tait Communications is seeking an experienced Digital & Demand Marketing Manager to strategize, plan, and execute global demand generation and digital marketing initiatives. Working alongside the Head of Marketing - Creative & Growth, you will spearhead sales pipeline expansion, enhance customer involvement, and elevate marketing performance through integrated campaigns, marketing automation, CRM systems, website optimization, and digital channels. You will lead a team of marketing specialists, cultivate their skills, promote collaboration, and ensure marketing efforts deliver quantifiable results worldwide.
Key Responsibilities
- Lead comprehensive worldwide demand generation campaigns aimed at pipeline expansion, customer acquisition, retention, and revenue growth.
- Enhance Tait's digital presence management, including website administration, SEO, SEM, conversion rate optimization, and other digital marketing avenues.
- Manage HubSpot CRM and marketing automation to enable efficient lead nurturing, reporting, and alignment with sales efforts.
- Supervise, mentor, and develop a marketing team focused on campaigns, CRM, and digital marketing, fostering clarity, accountability, and continuous improvement.
- Collaborate with stakeholders across global marketing, regional marketing, sales, and other departments to execute coordinated, customer-centric marketing strategies.
- Utilize data analysis, performance tracking, and insights to optimize marketing budgets, enhance customer experiences, improve conversion rates, and demonstrate tangible business impact.
Candidate Profile
The ideal candidate is a commercially focused marketing leader with proven expertise in data-driven demand generation and digital marketing strategy. Comfortable balancing strategic oversight and hands-on execution, you translate business objectives into impactful campaigns and digital experiences. Strong leadership and stakeholder management skills are vital, supporting a culture of innovation, results-oriented actions, and ongoing development.
- Successful track record in managing digital marketing and demand generation strategies that boost engagement, pipeline growth, and measurable business results.
- Proficiency with marketing automation and CRM systems, particularly HubSpot, including lead segmentation, nurturing, attribution, workflow creation, and reporting.
- Comprehensive knowledge of digital channels such as website oversight, SEO, paid search and social media, digital advertising, email marketing, and conversion rate optimization.
- Experience leveraging analytics and customer data to refine campaigns, enhance customer journeys, and strategically allocate marketing spend.
- Demonstrated ability leading digital transformation projects, website enhancement programs, and implementing marketing technology solutions.
- Proven leadership and stakeholder engagement skills to align marketing and sales strategies within a global business context.
Benefits
- Health insurance coverage available after 12 months of employment.
- Annual flu vaccinations and additional sick leave during the first year.
- Modern office amenities including free onsite parking, gym facilities, and café access.
- Recognition through long service benefits.
- Engagement in a vibrant social club promoting a balanced work environment.
About Tait Communications
With over five decades of experience, Tait Communications designs and supports critical communication networks for sectors like public safety, transportation, and utilities worldwide. Established in Christchurch by Sir Angus Tait, we have grown to serve a global clientele with innovative, impactful technological solutions. Our team is passionate about making a real difference through creative problem-solving and mutual support.
Diversity and Inclusion
Tait Communications is dedicated to fostering a diverse and inclusive workplace where everyone is respected, valued, and empowered. Applications from all backgrounds are encouraged.