Creative Strategist

Job Overview

We are seeking a Creative Strategist based in Jeddah for a full-time, on-site position at Tashweesh Agency. The ideal candidate will serve as the decision-maker behind advertising content, linking client insights, data analysis, and creative concepts to deliver compelling campaigns.

Key Responsibilities

• Analyze and comprehend the target audience’s desires, concerns, and buying barriers to formulate effective advertising strategies that drive sales.
• Craft tailored messaging and campaign angles that resonate with specific demographics.
• Collaborate closely with designers and video editors by providing clear guidance on ideas, hooks, and messaging.
• Experiment with various advertising ideas and formats to determine successful approaches.
• Interpret advertising performance metrics to identify reasons behind campaign successes or failures.
• Develop new variations based on successful advertisements to maximize impact.
• Stay updated on emerging trends and formats, implementing those aligned with brand goals.
• Monitor competitors’ advertising efforts to uncover market opportunities.
• Act as a communication bridge between media buyers and the creative team to ensure cohesive strategies.
• Base decisions on data-driven insights rather than personal biases, with a strong understanding of consumer purchasing behavior.
• Possess strong copywriting abilities and adopt an experimental mindset in campaign development.
• Bring experience working with eCommerce brands, user-generated content (UGC), and testimonial-driven marketing.

Candidate Requirements

• Proven experience in creative strategy, preferably with eCommerce brands and digital marketing content like UGC and testimonials.
• Ability to analyze customer data and translate insights into actionable advertising strategies.
• Strong communication skills for cross-functional collaboration with design and media buying teams.

Additional Information

This position requires on-site presence in Jeddah and full-time commitment. The role focuses heavily on integrating client understanding, performance data, and innovative ideas to craft effective advertisements. Candidates should have a passion for marketing trends and a solid foundation in copywriting and data analysis.