Content & Social Manager

About Flip

Flip is a company recognized for its innovative Voice AI technology that handles millions of customer phone calls annually for various well-known clients such as Brooklinen, Princess Polly, Hexclad Cookware, Tory Burch, Belk, and the NFL. With a growing team of 50 across offices in New York City, Los Angeles, and the UK, Flip values a hardworking and dedicated culture where teamwork and achieving great results go hand in hand.

Role Overview

Reporting to the Chief Marketing Officer, the Content & Social Manager will be responsible for driving Flip's brand presence and engagement primarily via LinkedIn and other social media platforms like Instagram and Reddit. This role involves creating, managing, and optimizing paid marketing campaigns, crafting content to highlight company achievements and client success stories, supporting SEO and AEO efforts, assisting with website content for a major redesign, and supporting events and client gifting initiatives. Collaboration with various marketing team members including Communications, Growth Marketing, Experiential, and Video Marketing is essential.

Key Responsibilities

• Manage Flip's LinkedIn presence as the main platform for engaging B2B audiences and attracting talent, including content creation, scheduling, community engagement, creative testing, and budget pacing.
• Oversee the planning, tracking, and reporting of all paid marketing budgets to ensure every dollar is efficiently allocated and optimized.
• Expand paid, earned, and organic media reach by coordinating with PR firms and Growth Marketing to enhance brand awareness, SEO, and lead generation.
• Conduct client interviews to develop impactful case studies and transform these into social posts, articles, and slides for multiple platforms.
• Adapt video case studies into various written and presentation formats.
• Contribute to website content development, including page copy and product messaging in partnership with Communications and design teams.
• Collaborate with marketing, sales, and customer support to identify authentic stories and content opportunities.
• Create content covering Flip events, initiatives, and insights for the website, CRM, presentations, and social channels.
• Experiment with new content formats and trends to keep Flip's messaging fresh and engaging.
• Assist with simple visual design needs using tools like Adobe Creative Suite or Canva.
• Support marketing events, swag coordination, and client gifting activities.

Initial Priorities (First 90 Days)

• Develop and implement Flip's paid marketing strategy and budget across LinkedIn and industry-specific outlets, including continuous testing and optimization in partnership with the Growth Marketing team.
• Create an organized plan for industry publication outreach and manage media placements with the PR firm.
• Establish a collaborative content review process with the Communications Manager.
• Build relationships with Client Success Managers to facilitate compelling case studies.
• Draft and publish client case studies in various formats and channels.
• Play an active role in the website redesign by contributing quality copy and product messaging.
• Coordinate event planning and execution alongside Experiential Marketing.
• Support SEO/AEO efforts and content integration using Hubspot and website platforms.
• Manage promotional swag and client gifting efforts.

Qualifications and Skills Required

• A minimum of 3 years experience in B2B social media and content marketing with responsibility for managing modest paid marketing budgets.
• Demonstrated expertise in running and optimizing paid LinkedIn campaigns targeting B2B audiences, including budget oversight, targeting strategies, creative testing, and performance reporting.
• Practical experience with SEO and AEO tactics, including website content optimization and use of Hubspot.
• Proven ability to organize and manage events, including trade shows and client gatherings.
• Capability to create simple visuals via tools like Adobe Creative Suite or Canva.
• Exceptional storytelling and writing ability to translate technical/business impact into engaging narratives across formats such as social posts and long-form content.
• Highly organized with strong project management skills to create workflows, budgets, and plans.
• A proactive, fast-paced work style with a collaborative spirit and openness to using AI tools to enhance creativity.
• A deep passion for people, creativity, and impactful storytelling.
• Experience working in startup environments, comfortable building and improving processes from scratch.

Company Highlights and Additional Information

• Flip operates internationally with teams in the US, UK, and Canada.
• Secured over $30 million in funding, including a recent $20 million Series A round from top venture capital firms and seasoned technology executives.
• Two Customer Content Marketer positions are available, one focusing on e-commerce/retail and the other on healthcare verticals.
• Comprehensive healthcare benefits, unlimited vacation with mandatory half-week off in July and a full week off at year-end.
• Onsite work required Monday through Friday.
• Salary range: $95,000 to $125,000 USD, plus eligibility for equity subject to company policy and board approval.
• Flip is an equal opportunity employer committed to workplace diversity and inclusion.