Content & Marketing Strategist

About Project C Studios

Project C Studios was developed to meet the unique needs of content creators by combining expert knowledge with premium resources. Having successfully launched numerous podcasts that reached top charts and collaborating with some of Australia's favorite creators, we identified the key elements that transform good content into a tool for growing a business, brand, and community. Our studio offers Netflix-approved 4K cameras, industry-leading microphones, expert lighting setups to enhance appearance, and a dedicated team passionate about helping you create content you'll be excited to share.

Located near James Street in Brisbane, Queensland, with free parking, Project C Studios prioritizes the professional needs of creators. Facilities include set storage for residents and a fully stocked bathroom for quick touch-ups. Every detail is designed to deliver an exceptional experience.

Role Overview

We are seeking a Content & Marketing Strategist to partner with our Co-Founders and lead the content and social media strategy for Project C Studios. The ideal candidate is not only a passionate content creator but also possesses strong strategic insight. You'll manage the process from planning to filming, editing, and posting engaging, brand-aligned content that drives bookings, revenue, and contributes to our overarching brand objectives.

Working Hours

The position starts at approximately 10 hours per week, focusing on our brand initially, with opportunities to expand to content creation for our clients who use the studio. This flexibility is ideal for current business owners or those looking to develop their own venture. Typically, recordings take place on Wednesday mornings at the studio, while editing, posting, and research can be conducted flexibly.

Key Responsibilities

• Develop and own content strategies across Instagram, TikTok, and optionally LinkedIn.
• Create and execute a social media calendar ensuring consistent posting across platforms.
• Analyze data meticulously to identify successful tactics, discontinue ineffective approaches, and provide actionable insights.
• Align all content with overall brand and marketing direction.
• Identify opportunities to repurpose studio footage into engaging content.
• Monitor social media trends and platform changes to optimize efforts.
• Produce on-brand, high-quality content including Instagram Reels, Stories, carousels, photos, and graphics.
• Create educational, inspirational, entertaining, and community-centric content.
• Capture behind-the-scenes moments and transform them into compelling social media posts.
• Repurpose user-generated and creator content into native platform formats.
• Develop EGC-style (Employee Generated Content) where necessary and content for advertisements.
• Design graphics and story templates using Canva.
• Edit short-form video content utilizing CapCut.
• Craft engaging captions and narrative-driven copy.
• Build dynamic Instagram story sequences and broadcast channel content.
• Maintain visual consistency across all content adhering to the Project C brand guidelines.
• (Bonus) Assist in structuring founder-led content and help expand Project C's LinkedIn presence.

Candidate Profile

The ideal applicant possesses a deep understanding of social media dynamics including what content drives engagement and community growth. They can interpret trends to adapt creatively in a way that matches the brand identity rather than following trends blindly. The candidate should be both inventive and strategic, capable of transforming ideas into impactful content that leads to tangible results such as bookings and sales.

Autonomy and speed are crucial: candidates must be skilled at filming and editing their own content using tools like CapCut and Canva, maintain high quality standards, and proactively bring innovative ideas and quick responses to evolving algorithm changes.

Experience Required

• Two to three years of experience in content creation, social media or creative marketing, or a portfolio demonstrating equivalent expertise.
• Experience with premium, lifestyle, or founder-led brands is advantageous.

Application Instructions

Interested candidates should submit their resume or portfolio, accounts they have grown including growth strategies, examples of content that generated measurable results (bookings, leads, sales, sign-ups), and their social media profiles if they showcase their skills. We encourage creativity in applications and value innovative approaches.