Social Media Manager TikTok

About mellow NOIR

mellow NOIR is a contemporary and rapidly expanding beauty brand specializing in premium facial skincare products. After successfully establishing our Direct-to-Consumer business, we are now strategically scaling our presence in brick-and-mortar retail. Our products combine clean natural cosmetics with innovative active ingredients, including a unique proprietary component: active coffee oil extracted entirely from recycled coffee grounds. Recognized as one of the fastest-growing beauty e-commerce startups, we gained widespread attention through our appearance on "Die Höhle der Löwen".

Role Overview

As the Social Media Manager for TikTok, you will play a pivotal role in enhancing our TikTok presence and engaging our community with creative and authentic video content. You will hold full responsibility for managing our TikTok account, generating innovative content ideas, and appearing on camera for video content and live streams.

Key Responsibilities

• Strategically developing and managing our TikTok account with a strong focus on the TikTok Shop as an additional marketplace and sales channel
• Designing and executing a TikTok-Shop strategy
• Creating innovative video ideas and fresh content formats
• Confidently presenting on camera for TikTok videos
• Conducting research to identify current TikTok trends and translating these into brand-appropriate content
• Planning content comprehensively from concept to execution
• Writing captions and related texts
• Producing and editing TikTok videos
• Executing live streams independently
• Generating spontaneous behind-the-scenes and event-related content
• Contributing to a creative, approachable, and trend-aware representation of our brand on TikTok

Candidate Profile

• Relevant experience in content creation, video editing, or involvement in student or professional social media initiatives
• A strong passion for TikTok, social media, innovative video formats, and digital trends
• Enjoyment in being on camera and producing authentic content
• Keen awareness of current TikTok trends, audience-targeted content, and creative storytelling techniques
• Proficient use of social media platforms, especially TikTok
• Interest in testing new formats, data-driven content development, and continuous improvement
• Creative, organized, and independent working style
• High degree of initiative, willingness to take ownership, and the ability to contribute original ideas
• Strong interest in beauty, skincare, and building a fast-growing direct-to-consumer brand
• Excellent German language skills and good command of English, both written and spoken

Why Join Us?

• Growth with perspective: combine personal development with entrepreneurial growth; actively shape a scaling e-commerce startup.
• Ownership from day one: meaningful responsibility, visible impact, and projects that drive real change.
• Modern tools and thorough onboarding: start productively with top hardware and structured support.
• Perks: free office coffee, fruit, snacks, and beverages to keep you energized.
• Product perks: receive monthly free products and a personal discount code to share with family and friends.
• Team culture: flat hierarchies, open communication, quick decisions, and a supportive, high-performance environment.
• Hybrid work: three days a week in our Frankfurt office, two remote days offering flexible scheduling.
• Prime locations: centrally located offices easily accessible by public transport; Frankfurt office includes a rooftop terrace with skyline views.
• Remote work flexibility: up to four weeks per year working remotely from anywhere.

Workplace and Schedule

This position is based at our headquarters in Frankfurt. We promote a hybrid work model with three days onsite at the office and two work-from-home days each week.

About Us

Truly Natural Cosmetics, the company behind mellow NOIR, is a rapidly and profitably growing natural cosmetics startup. We revolutionize skincare with focused formulations and our signature ingredient, coffee oil. As a direct-to-consumer business, we oversee branding, customer experience, and growth holistically—from product development to marketing and customer service. Our collaborative culture values ambitious, smart individuals who uphold responsibility, foster impact, and pursue continuous learning to advance together.

Eligibility

We encourage applications from candidates eager to combine strong drive, experience, and passion to create a lasting brand. If you work with clarity, pace, and responsibility, you will make a visible impact for customers and yourself.