Community Engagement Manager

About UpStar Nutrition

At UpStar Nutrition, we aim to revolutionize the frozen dessert market by combining outstanding flavor with excellent nutritional value. Our mission is to offer frozen treats that are both delicious and nutritious, eliminating the need for compromise.

Our brand portfolio includes two key lines:

• Keto Pint: A pioneer in better-for-you frozen desserts, featuring keto-friendly ice cream and frozen novelties with zero added sugar.
• 'ndulge: A next-generation, high-protein frozen dessert brand tailored for consumers seeking premium taste and superior nutrition aligned with an active lifestyle.

We are a fast-growing, entrepreneurial company that values quick decision-making, creativity, and a drive to consistently raise standards. We focus on cultivating meaningful retail partnerships, growing the category, and developing products consumers love. Team members join a collaborative environment where each individual can have a significant impact, with core values including curiosity, accountability, innovation, and hands-on involvement.

Role Overview

The Community Engagement Manager plays a crucial role in implementing strategies that amplify brand visibility, foster customer engagement, encourage household adoption, and increase sales. This position demands strong execution skills and the ability to navigate the challenges and culture of a rapidly evolving company and brand.

Key Responsibilities

• Oversee and implement comprehensive influencer marketing initiatives, including product seeding and PR box distribution, to enhance brand awareness and genuine social media advocacy. Responsibilities range from identifying suitable creators, outreach, monitoring, to reporting.
• Manage and grow the brand's social media and online community presence by handling content scheduling, producing and refining content, responding to comments and direct messages, and interacting with creators—all while maintaining consistent brand voice and visual style.
• Develop and execute SMS and email marketing campaigns aimed at expanding and engaging the subscriber base within targeted consumer groups.
• Handle customer service inquiries across all platforms, keeping detailed records to facilitate communication among teams.
• Design and implement strategies to gather product reviews and customer feedback on priority channels, supporting continuous product innovation.
• Coordinate and participate in field marketing activities such as in-person events, sampling campaigns, trade shows, and large consumer activations to build brand loyalty in key markets in cooperation with the Sales department.
• Prepare weekly reports on engagement and influencer seeding efforts, offering insights and strategic recommendations to leadership.

Required Qualifications and Skills

• Two to four years' experience in community management, influencer marketing, brand partnerships, or social media, preferably within the food and beverage or consumer packaged goods industries.
• Strong interpersonal skills with enthusiasm for interacting with consumers and community relationship building.
• Authentic interest in health, wellness, fitness, and the brand’s target community.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline preferred.
• Proven experience in creating or scaling creator/ambassador programs, partnerships, or co-marketing collaborations.
• Advanced proficiency with Instagram and TikTok, understanding platform culture, formats, and engaging content elements.
• Excellent writing ability with a keen sense for maintaining brand voice and tone.
• Demonstrated capability to independently manage programs from strategy through logistics to execution within set timelines.
• Strategic thinking regarding community marketing, linking activities like seeding and sampling to measurable impacts on product trials in distribution channels.
• Comfortable leading projects autonomously within a small, dynamic company environment and contributing original perspectives on brand representation.
• Familiarity with Microsoft Office suite (Excel, PowerPoint, Word).

Preferred Qualifications

• Prior experience in the food, beverage, or consumer packaged goods sectors.
• Knowledge of content creation tools and comfort appearing in short-form video content.
• Experience with social media scheduling and influencer seeding platforms.
• Quick adaptability to new technologies and software tools.