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About the Company

AMILI is a microbiome precision medicine company working to improve healthcare through research-led innovation. As the organisation broadens its commercial reach, it is looking for an entrepreneurial leader to shape, grow and oversee its Consumer business.

Role Overview

This is a senior, high-impact position for someone who can combine long-term strategy with strong operational delivery. The ideal candidate will be motivated by building consumer-facing healthcare businesses and making innovative solutions more accessible to consumers.

Consumer Business Strategy & Growth

Create and drive the Consumer Business plan in line with AMILI’s wider commercial goals.
Take full ownership of the Consumer P&L and deliver healthy revenue growth, profitability and commercial results.
Spot new opportunities, target consumer segments and growth initiatives across Singapore and the Southeast Asia region.
Set pricing, promotional and broader commercial approaches that support sustainable long-term expansion.
Lead market-entry and expansion efforts by tailoring strategies to different regulatory, operational and consumer environments across Southeast Asia.

Channel Growth & Commercial Execution

Grow the consumer business across retail, pharmacy, owned e-commerce and strategic partnership channels.
Build route-to-market and channel improvement plans that increase consumer access and commercial performance.
Improve the full customer journey, with focus on acquisition, conversion, retention and lifetime value.
Track digital and commercial KPIs and launch actions that strengthen business performance.
Support the launch and growth of innovative health products by creating consumer demand through education, evidence-backed marketing and partnerships.
Work with Marketing on integrated demand-generation programmes that raise brand visibility, drive acquisition and maximise commercial impact.

Commercial Excellence

Set up and embed commercial excellence frameworks across the business.
Design KPIs, dashboards and performance-management routines.
Improve forecasting accuracy, sales planning and business analytics.
Use commercial, customer and market data to guide decisions and continuously enhance performance.
Define best practices in segmentation, distributor management and commercial execution.
Build scalable commercial processes and operating models that can support future growth.

Retail & Strategic Partnerships

Develop strong working relationships with pharmacies, distributors, retail chains and strategic partners.
Identify and negotiate new partnerships that extend reach and improve customer access.
Create enterprise and corporate partnership opportunities that accelerate growth and improve brand visibility.
Lead commercial conversations with major customers and external stakeholders.

Market Intelligence

Track competitor activity, consumer behaviour and new healthcare developments.
Turn market insights into practical commercial actions.
Keep the business customer-focused by using consumer insights to shape decisions and improve customer experience.
Identify opportunities for innovation and future growth.

Team Leadership

Build, lead and grow a high-performing commercial team as the business expands.
Create a culture centred on accountability, collaboration, innovation and continuous improvement.
Work closely with Product, Marketing, Scientific and Finance teams to align priorities and deliver strong Consumer Business outcomes.

Key Job Requirements

8-12+ years of progressive commercial leadership experience in healthcare, biotechnology, life sciences, medical nutrition, diagnostics or consumer health.
Proven responsibility for commercial P&L, including revenue growth, profitability, business performance and execution.
Experience building and scaling consumer businesses across omnichannel routes to market such as retail/pharmacy, e-commerce or similar consumer access channels.
Strong knowledge of consumer acquisition, conversion, retention, pricing, promotions, customer journeys and lifetime value.
Experience commercialising science-led or evidence-based healthcare products, with the ability to turn technical or scientific value into consumer demand.
Demonstrated success in creating new commercial capabilities, building go-to-market plans and scaling businesses from early stage to repeatable growth.
Regional experience across Southeast Asia, with understanding of the area’s regulatory, commercial and operational realities.
Comfort working in uncertainty and performing well in a fast-moving scale-up environment.
Ability to balance strategic planning with hands-on execution in a high-growth setting.

Additional Information

This role is based in Singapore and is an onsite, full-time position. Interested candidates or referrals were invited to get in touch via the provided email contact.

Commercial Head – Consumer Business

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