Chief Creative Officer

About Staycity Group

Staycity Group is a leading European aparthotel operator providing modern, spacious accommodations that combine the comfort of home with hotel-quality consistency. Operating under Staycity Aparthotels and Wilde by Staycity brands, they manage over 6,000 apartments across major European cities including Dublin, London, Paris, Berlin, and Venice, with plans for further expansion.

Role Overview

The Chief Creative Officer (CCO) is a top-tier leadership role reporting directly to the CEO. The CCO is responsible for owning and shaping the creative identity and guest experience for both Staycity and Wilde brands across all contact points—from digital impressions to the physical experience of each property. This position involves leading internal teams covering Interior Design, Food & Beverage Strategy, and Marketing, as well as managing external creative partners including architects, designers, agencies, and consultants.

Key Responsibilities

• Steer the development and evolution of distinct, consistent visual and tonal identities for the two brands, maintaining brand guidelines across all media and locations.
• Ensure consistent brand presence across digital platforms, signage, in-room materials, and personnel presentation.
• Lead brand reviews to keep both brands innovative and culturally relevant while preserving core identity.
• Collaborate with senior executives and external partners to embed creative vision into new property design, campaigns, products, and overall guest experience.
• Design sensory and emotional guest experiences, from lobby atmosphere to room elements like lighting and scent, working closely with operational teams.
• Oversee property interior and architectural designs, ensuring brand values and neighborhood distinctiveness are honored without sacrificing commercial or operational feasibility.
• Direct marketing creative efforts including campaigns, content, and communications, ensuring brand voice consistency across all channels.
• Guide the development of innovative F&B concepts, ensuring alignment with brand aesthetics and creating cohesive food and beverage environments.
• Manage product development including in-room amenities, branded merchandise, and guest collateral with an emphasis on quality and sustainability.
• Monitor cultural, design, and hospitality trends, nurturing relationships with creative industry figures to keep brands ahead of the curve.

Candidate Profile

• Extensive senior creative leadership experience within luxury or premium lifestyle hospitality, branded residences, luxury retail, or related lifestyle sectors.
• Proven track record of brand development that delivers emotional resonance and commercial success.
• Comprehensive experience spanning physical spaces and digital/marketing creatives.
• Familiar with the nuances of European markets and multi-city brand development.
• Demonstrated ability to lead multi-disciplinary teams and manage external specialist partnerships.
• Hands-on with F&B concept creation alongside traditional brand responsibilities.
• Exemplary visual judgment, strategic thinking, and ability to communicate a creative vision across diverse audiences.
• Commercially astute and skilled in fostering collaboration and influence.
• Passionate about culture, travel, and design with a curious mindset.

Success Metrics

• Forge trusted executive partnerships and establish a clear creative direction for upcoming projects.
• Revamp brand guidelines and boost marketing quality across both brands within the first year.
• Lead internal teams effectively and establish strong external agency collaborations.
• Deliver a new corporate website and identity enhancing the Group's presence with investors and partners.
• Position Wilde as a leading lifestyle aparthotel brand and enhance Staycity’s guest loyalty within three years.

Additional Information

This role involves travel across Europe and offers a unique opportunity to shape the creative vision for two expanding brands, contributing directly at the executive level. The CCO will have a significant influence on brand development, guest experience, and commercial success within a fast-growing hospitality company.

Location

Dublin or London with European travel.