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About The Little Potato Company

The Little Potato Company aims to improve global nutrition with its unique, efficient, and nutritious Creamer Potatoes. Operating in North America with facilities in Canada and the USA, the company values diversity and innovation within its rapidly growing team.

Role Overview

As a Category Manager, you will leverage complex retail and shopper data to formulate strategic insights that support Sales and Marketing in increasing volume, revenue, and profitability. Collaboration with regional Sales leaders and Marketing will be essential for delivering unified, data-driven growth strategies and retailer presentations.

Key Responsibilities

Analyze syndicated, POS, retailer, and internal data to identify trends in sales, pricing, promotions, assortment, merchandising, and shopper behavior.
Develop compelling category narratives highlighting growth drivers, opportunities, and the role of The Little Potato Company’s products.
Customize retailer-specific presentations using proprietary and public datasets to strengthen customer engagements.
Integrate data from multiple retailers to discover cross-retailer patterns and scalable growth opportunities.
Monitor competitor activities including pricing, promotions, assortment, merchandising, and new product launches.
Create and maintain dashboards and scorecards to aid sales planning and strategic decisions, ensuring accuracy and regular updates.
Evaluate retailer pricing and promotions to balance volume growth with profitability, measuring impacts of various promotional activities.
Assess retail activations and merchandising initiatives to determine effectiveness and ROI alongside Shopper Marketing.
Collaborate with Shopper Marketing to analyze post-activation performance and optimize future investments.

Qualifications and Experience

Minimum of 5 years in category management, commercial/shopper insights or analytics within the CPG industry.
Bachelor's degree in marketing, business, analytics, economics, or a related research-focused field.
Hands-on experience with retail syndicated and POS platforms such as NielsenIQ, Circana, Numerator Insights, and others.
Familiarity with retailer analytic tools including Walmart Luminate, Sobeys IRIS, Loblaws platforms, Costco IRI, dunnhumby, and similar systems.
Knowledge of category management frameworks like 4Ps, Good-Better-Best segmentation, decision trees, assortment optimization, and planogram logic.
Experience interpreting consumer panel data to contextualize shopper behaviors and category performance.
Proven ability to analyze and translate insights on pricing, promotion, margins, assortment, merchandising, and distribution into impactful business outcomes.
Strong accountability and ownership of insights and recommendations.
Proven track record of improving or standardizing insights processes and reporting for team efficiency.
Ability to thrive in a fast-growing, entrepreneurial, and mission-driven environment.
Willingness to travel occasionally within North America for meetings and business reviews.

Key Competencies

In-depth knowledge of North American retail channels and consumer packaged goods category dynamics.
Advanced analytical skills for handling complex data from retail, POS, syndicated, and internal sources.
Exceptional communication and storytelling skills to translate analysis into compelling recommendations for diverse audiences.
Expertise in crafting polished presentations supporting strategic decision-making and client interactions.
Strong project management and collaboration skills to coordinate initiatives across multiple departments and partners.
Ability to influence business decisions using data-driven insights while balancing analysis with commercial understanding.
Capacity to work effectively in dynamic and evolving environments, serving as a trusted insights collaborator in retailer contexts.
Dedication to continuous improvement, strong relationship development, and maintaining high standards of insight quality and governance.

Working Conditions

This is a full-time position primarily office-based with remote work flexibility, requiring collaboration with cross-functional teams and senior leaders. The standard work week is Monday through Friday with occasional evening or weekend work. Frequent interaction with external partners such as agencies and data providers is expected. The position allows remote work anywhere in Canada or the USA with travel estimated at 5–10%. A valid driver's license and passport are required.

Additional Information

The company provides competitive compensation, comprehensive benefits, retirement plans, and supports a healthy work-life balance including paid family time off and vacation days. Only selected candidates will be contacted for interviews.

Category Manager