Business Development Representative, APAC-EEMEA

About Mastercard

Mastercard drives economic progress and enables individuals worldwide in more than 200 countries and territories. By collaborating with customers, Mastercard aims to develop a sustainable economy where prosperity is accessible to all. The company supports a broad spectrum of digital payment options to ensure transactions are secure, convenient, intelligent, and broadly accessible. Through innovative technology, partnerships, and extensive networks, Mastercard delivers unique products and services that help individuals, enterprises, and governments maximize their potential.

Role Overview

The position of Business Development Representative (BDR) for the APAC and EEMEA regions supports Mastercard Services, a rapidly expanding and essential business unit distinguished by proprietary data, cutting-edge technology, and specialist expertise. This role is instrumental in fostering business expansion by managing both inbound lead follow-up and proactive outbound outreach via email, social media, and calls. The objective is to engage senior-level decision makers at enterprises, schedule meetings with qualified prospects, and identify new business prospects.

The BDR will gain exposure to a comprehensive range of Mastercard Services offerings and frequently collaborate with multifunctional teams including Business Development and the Services B2B Marketing unit. Mastercard Services distinguishes itself by delivering innovative, data-driven consulting, marketing and loyalty initiatives, experimentation strategies, as well as information and risk management services globally.

Key Responsibilities

• Conduct multi-channel outbound prospecting efforts, primarily through email and LinkedIn, along with selective telephone outreach while occasionally managing inbound leads.
• Engage senior enterprise stakeholders across European markets, securing qualified sales meetings.
• Create high-quality, budget-authority-need-timing (BANT)-aligned sales opportunities and meet or exceed quarterly goals.
• Serve as a primary contact for designated divisions, capabilities, and market segments, also supporting broader team priorities as needed.
• Work closely with Sales, Marketing, and specialist teams to ensure coherence in messaging, strategic focus, and regional priorities.
• Champion sharing of best practices, messaging techniques, and insights within the BDR team.
• Monitor and analyze performance metrics continuously, enhancing the effectiveness of outreach strategies.
• Maintain up-to-date knowledge on Mastercard Services products, client challenges, and European market trends.

Candidate Profile

• Demonstrated experience as a Business Development Representative or Sales Development Representative, preferably with enterprise customer focus.
• Comfortable working in an ambiguous, dynamic environment, and capable of developing new workflows.
• Excellent verbal and written English communication skills; proficiency in a second language such as Turkish, Arabic, Chinese, or Japanese is highly advantageous.
• Strong familiarity with Salesforce, LinkedIn Sales Navigator, and sales engagement platforms like Outreach.io, ZoomInfo, or Lusha.
• Skilled in managing outbound prospecting via diverse digital channels.
• Self-driven with a proactive approach to pipeline development and outcome follow-up.
• Collaborative team player thriving in international, cross-functional settings.
• Focused on delivering results while nurturing quality relationships.

Corporate Security Commitment

All employees and contractors granted access to Mastercard's assets, systems, and networks bear responsibility for information security. They must adhere to Mastercard’s security protocols, maintain the confidentiality and integrity of information accessed, promptly report any suspected security breaches, and complete mandatory security training as required.