Business Development Executive (BDE)

About the Role

Dr. Rajender's Lifestyle Clinic is looking for an energetic and results-driven Marketing Manager specializing in Field Marketing. This position focuses on enhancing brand presence, patient acquisition, and accelerating business expansion via on-ground marketing efforts.

Key Responsibilities

• Plan and implement field marketing operations to generate leads and increase patient registrations.
• Organize health camps, wellness awareness programs, corporate wellness activities, and community outreach initiatives.
• Explore new marketing avenues within residential complexes, corporate offices, educational bodies, and local institutions.
• Manage promotional events such as roadshows, kiosks, and exhibitions to boost branding.
• Build and sustain relationships with organizations including corporates, hospitals, gyms, fitness centers, pharmacies, and healthcare practitioners.
• Establish referral frameworks and strategic alliances to support patient recruitment.
• Handle negotiations and partnerships with external collaborators and vendors.
• Design and execute local marketing campaigns that align with organizational goals.
• Monitor campaign effectiveness to optimize returns on investment and track lead conversions with detailed performance analysis.
• Recruit, mentor, and oversee field marketing teams, setting clear objectives and reviewing output regularly to enhance productivity.
• Ensure brand consistency across all marketing engagements, collect market insights, analyze competitor activity, and recommend initiatives to increase market reach and customer interaction.
• Maintain thorough documentation of marketing tasks and lead sourcing.
• Prepare detailed daily, weekly, and monthly reports, providing insight into campaign outcomes and suggesting future improvements.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related disciplines.
• 3 to 7 years of industry experience in field marketing, healthcare marketing, business development, or similar roles.
• Excellent communication, presentation, and negotiation abilities.
• Proven skills in lead generation and partnership cultivation.
• Capability to juggle multiple projects and lead teams effectively.
• Proficiency in Microsoft Office suite and Customer Relationship Management (CRM) software.
• Willingness to undertake frequent travel for participating in field activities and events.

Performance Indicators

• Achievement of monthly lead generation goals.
• Conversion rates of patient enrollments.
• Counting and managing corporate collaborations and partnerships.
• Execution of health camps and awareness seminars.
• Revenue generated through field marketing interventions.
• Team efficiency and return on campaign investments.

Compensation and Benefits

The compensation package includes a salary aligned with industry norms along with performance incentives tailored to individual and team contributions.

Additional Information

This position offers the chance to work at a pioneering lifestyle and preventive healthcare clinic with abundant prospects for advancement and impactful healthcare transformation.