Brand Director

About OMNES

OMNES is committed to transforming the fashion industry to be more sustainable and responsible. With the fashion sector contributing significantly to global pollution and the majority of textiles ending up in landfill, OMNES aims to change how people shop, wear, and think about clothing by encouraging industry-wide improvements. The name OMNES, meaning 'all,' reflects the collective responsibility towards a better future.

Role Overview

The Brand Director will be responsible for crafting and executing a cohesive brand vision and creative strategy for OMNES. This leadership position bridges creative, marketing, product, and customer experience functions to ensure a unified and impactful brand presence. Collaborating closely with the Founder/CEO, the Brand Director's mission is to elevate OMNES as a pioneering contemporary fashion brand both in the UK and globally.

Key Responsibilities

• Develop and refine OMNES’ brand positioning, identity, and storytelling to align with business objectives.
• Create seasonal and yearly brand strategies ensuring clarity and consistency across all platforms including e-commerce, retail, wholesale, and PR.
• Direct the creative vision for campaigns, content, and brand assets, overseeing photoshoots and content creation processes.
• Approve major creative materials across website, social media, retail environments, paid media, and public relations to establish a distinctive visual identity.
• Guarantee a seamless brand experience across customer touchpoints such as website, stores, packaging, and communications.
• Collaborate with e-commerce and retail teams to enhance brand presentation in all customer-facing channels.
• Partner with design and buying teams to align products with the brand ethos and customer insights, ensuring collections support brand narratives and campaigns.
• Define and track brand performance indicators like awareness, engagement, and brand equity, balancing long-term growth with immediate commercial success.
• Support the brand’s international expansion by creating scalable and clear brand frameworks.

Required Skills and Experience

• Extensive experience as a Brand Director or senior creative/brand leader within fashion or lifestyle brands.
• Strong creative intuition paired with a business-focused approach.
• Proven track record in building and scaling modern fashion brands.
• Comprehensive understanding of brand development across digital, retail, and wholesale channels.
• Demonstrated leadership qualities and ability to manage teams effectively.
• Capability to strategize and execute hands-on in a dynamic, fast-growing setting.

Additional Information

Reporting directly to the Founder/CEO, success in this role is measured by the establishment of a clearly differentiated and recognizable OMNES brand and an increased level of creative quality across all channels.

OMNES is a Certified B Corporation dedicated to being a force for good. We are proud to be an equal opportunity employer that embraces diversity and fosters an inclusive workplace. Employment decisions are made without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.