Brand Designer

Position Overview

The Brand Designer serves as a key hands-on contributor responsible for crafting exceptional design assets supporting marketing, sales, executive communications, events, social media, and digital platforms at Verisma. This role ensures uniform brand presentation while collaborating closely with the corporate branding and web agencies. The position demands strong design expertise and the ability to excel in a fast-moving environment with rapid turnaround needs, especially for executive presentations with tight deadlines. Frequent interaction with C-level leaders is a core aspect, requiring responsiveness to briefs and feedback, alongside polished, professional output that upholds brand standards and advances growth objectives.

Key Responsibilities

• Maintain and refine brand guidelines to guarantee consistency in visual identity across all materials and platforms.
• Partner with external branding and web agencies to achieve cohesive brand expression.
• Ensure creative output meets rigorous clarity, consistency, and storytelling quality standards.
• Document and update comprehensive brand guidelines encompassing typography, color schemes, imagery, iconography, logo usage, and design rules including Canva and PowerPoint templates.
• Deliver high-level presentation designs for board and executive use, managing a substantial workload of polished and story-driven PowerPoint presentations.
• Create and sustain a full collection of brand-aligned sales assets such as pitch decks, one-pagers, PDFs, and presentation decks to support revenue and professionalism.
• Transform complex content into visually engaging presentations and materials.
• Provide internal creative support across departments for presentation and graphic design needs.
• Design captivating social media graphics to enhance brand awareness, collaborating with Content and Demand Generation teams to amplify social content.
• Develop reusable visual templates to manage high-volume social media demands and use performance data to improve visual strategies.
• Produce visual materials for campaigns, product launches, and integrated marketing, including digital, print, infographic, and multimedia assets.
• Create event booth graphics, trade show displays, and conference materials that promote a strong, unified brand image.
• Partner with web agency to develop landing page visuals and web graphics.
• Oversee fast turnaround requests alongside long-term project workflows.
• Operate effectively under the pressure of tight same-day or next-day deadlines, particularly for executive and sales presentations.
• Coordinate with agencies and stakeholders to maintain alignment and ensure timely delivery.
• Implement optimized workflows, file management systems, and overall brand governance.
• Conduct quality assurance to uphold brand consistency across all deliverables.

Required Qualifications

• Bachelor’s degree in graphic design, visual communications, marketing, or a related discipline.
• Five or more years’ experience in graphic or brand design.
• Portfolio submission is required and will be evaluated based on B2B IT industry benchmarks, showcasing diverse skills including product sheets, sales presentation decks, event booth graphics, and digital or print advertisements.
• Advanced expertise in PowerPoint and Canva; strong proficiency with Adobe Creative Cloud applications such as Photoshop, Illustrator, and InDesign; familiarity with Figma or similar tools.
• Experience designing for social media platforms and digital advertising channels.
• Proven work producing event booth visuals, trade show graphics, large-format prints, and web landing page designs.
• Healthcare, health IT, or B2B sector experience preferred.
• Demonstrated ability to excel in fast-paced environments, delivering high-quality work under tight deadlines, especially for executive/sales presentations with very quick turnaround times.
• Strong interpersonal skills with comfort working autonomously and collaboratively with C-level executives, managing feedback professionally and confidently.