Brand Designer, Creative X

About Our Team

Creative Experiences (Creative X) operates as a global, integrated creative agency responsible for shaping the brand image of Meta’s consumer products, including Facebook, Instagram, and WhatsApp. The team is dedicated to bold creativity that reshapes social engagement, leveraging exceptional talent to produce purposeful and impactful content. With nearly five billion users across five major brands, Creative X crafts innovative creative experiences that exceed conventional limits. The agency prioritizes attracting and developing world-class professionals within a collaborative and growth-oriented environment.

Work Approach

The team employs collaborative frameworks with internal and external creative partners, managing projects that span films, content, and experiential initiatives. Creative X leads internal development efforts while guiding external agencies to produce consistent, compelling creative narratives that resonate globally through Meta’s extensive platform reach.

Role Overview

The Brand Designer will specialize in developing comprehensive and enduring brand design systems grounded in strategic insights, design craftsmanship, and design thinking. This role requires extensive experience in brand architecture and delivering integrated solutions across diverse media. The ideal candidate is an independent creative thinker and executor, skilled in translating brand strategy into scalable design systems and toolkits that maintain brand cohesion and cultural relevancy on a global scale.

Key Responsibilities

• Develop and refine lasting brand identities for Instagram, anchored in strategic principles and design excellence.
• Create adaptable brand systems, toolkits, templates, and guidelines supporting multichannel campaigns and activations.
• Innovate original design concepts across various marketing media, balancing creative exploration with system consistency.
• Manage projects throughout all phases: ideation, prototyping, designing, refining, and final delivery, maintaining rigorous quality standards.
• Lead end-to-end project execution, facilitate feedback incorporation, and ensure timely, on-brand launches.
• Communicate design strategy and decisions persuasively with compelling storytelling.
• Align and influence diverse stakeholders to achieve coherent creative outcomes.
• Collaborate closely with designers, researchers, product managers, marketers, engineers, and external agencies to reach a global audience.
• Simplify complex narratives into clear, engaging brand expressions that convey meaning, value, and cultural significance.
• Foster a positive, experimental team environment by contributing energy, curiosity, and constructive feedback to elevate creative standards.

Qualifications

• Proven record in creating, developing, and scaling visual identity systems for consumer products or global brands, translating strategic direction into actionable guidelines and tools.
• A portfolio showcasing diverse impactful work with measurable brand or business results.

Preferred Skills and Experience

• Ability to design brand frameworks that adapt seamlessly across multiple markets, localizations, and cultural differences while preserving brand integrity.
• Expertise navigating ambiguous challenges with structured, innovative solutions that propel progress.
• Motion design capabilities or strong collaboration with motion graphics professionals to expand brand systems into dynamic media formats.
• Experience designing for cross-platform technology ecosystems, including consumer hardware and wearable devices.
• Ongoing proficiency development in artificial intelligence technologies, including prompt engineering and agent orchestration.
• Skillful integration of AI tools to enhance workflows with measurable efficiency and quality improvements.
• Commitment to responsible and ethical AI practices encompassing risk management and bias mitigation.

About Meta

Meta is a technology company focused on connecting people, building communities, and enabling business growth through platforms like Facebook, Instagram, and WhatsApp. Beyond two-dimensional digital connections, Meta pioneers immersive experiences such as augmented and virtual reality to redefine social interaction. Working here means contributing to a future that transcends current digital limits.

Equal Opportunity Employer Statement

Meta is dedicated to equal employment opportunities and affirmative action. The company does not discriminate based on legally protected categories and considers qualified applicants with criminal histories where lawful. Meta also complies with E-Verify requirements in applicable locations and incorporates AI and machine learning throughout its hiring practices. Meta provides reasonable accommodations for candidates with disabilities upon request.

Compensation

The role offers a salary range of $149,000 to $209,000 annually, supplemented by bonuses, equity, and other benefits. Compensation is determined by individual qualifications, experience, and location. Additional information on benefits is available through Meta’s internal resources.