Branch Sales Manager

Overview

The Branch Sales Manager in the Retail Branch Banking division is responsible for driving new current account acquisitions, nurturing customer portfolios, and expanding business by cross-selling a range of banking products. This role involves active customer engagement, marketplace penetration, and collaboration with product teams to tailor offerings.

Primary Responsibilities

• Achieve targets for new retail current account acquisitions both in numbers and portfolio value.
• Manage and improve the health of customer portfolios through proactive engagement and query resolution.
• Reduce customer attrition by closely monitoring account balances and activation status.
• Utilize profile-driven selling strategies to cross-sell business and personal banking products.
• Generate leads and increase market reach through targeted catchment area activities and referrals.
• Implement branch sales processes based on central prompts to maximize portfolio value and product uptake.
• Work closely with product teams to ensure offerings align with customer needs and provide competitive insights.
• Ensure all customer documentation is accurately completed and processed within defined turnaround times.

Required Qualifications and Certifications

• Graduate degree required; post-graduation in related fields is preferred.
• Mandatory certifications include NISM V-A and IRDA.
• NCFM certification is desirable but optional.

Core Competencies

• Strong relationship management and communication abilities.
• Presentation and influencing skills.
• In-depth knowledge of banking products and sales practices.

Stakeholders

Engagement with customers, the branch banking team, operations, insurance advisors, mutual fund houses, and HSL personnel is essential to succeed in this role.