Associate Director – Commercial

About Botanica and Red Sea Global

Botanica, a subsidiary of Red Sea Global, specializes in sustainable greenery integration within Red Sea Global's destinations. Covering over 1 million square meters, it has grown more than 5 million plants since 2020 with a target of 30 million by 2030. The team comprises 40% local community members, emphasizing ecological balance, and setting new global standards in sustainable development.

Why Work with Us?

• Participate in large-scale sustainability projects preserving biodiversity.
• Collaborate with industry leaders in a dynamic, innovative environment.
• Be part of a globally recognized organization shaping sustainable tourism.
• Work amidst spectacular natural settings contributing to world-class projects.

Role Overview

We seek a commercially astute Associate Director – Commercial to guide growth, sales, marketing, and partnerships across diverse areas such as landscaping, nursery operations, plant care, soil products, indoor plants, and floral services. The role is pivotal in expanding the business, enhancing market visibility, and ensuring profitable sustainability.

Responsibilities

• Drive new business development across landscaping-related sectors.
• Forge and maintain relationships with clients including corporate, developers, hotels, malls, government agencies, event planners, florists, and retailers.
• Manage proposal creation, commercial negotiations, and contract finalizations.
• Develop strategic partnerships and distribution networks.
• Design and implement sales strategies to meet revenue and profitability goals.
• Manage pricing, quotations, and sales pipeline monitoring including forecasting.
• Maintain key client accounts and promote customer loyalty and repeat business.
• Lead marketing strategies and reinforce brand presence through digital campaigns and promotions.
• Support market research, competitive analysis, and identification of new product and service opportunities.
• Contribute to budgeting, revenue planning, and profitability evaluations.
• Establish commercial key performance indicators and oversee compliance.
• Build, mentor, and lead a high-performing commercial team.
• Collaborate across departments like Operations, Procurement, Finance, HR, and Production to improve processes.
• Represent the company at client meetings, exhibitions, and industry events.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Agriculture, Horticulture, or related disciplines.
• Master's degree or MBA preferred.
• 10–15 years in commercial roles including sales, business development, or leadership.
• Minimum five years in senior management.
• Prior experience in landscaping, horticulture, agriculture, or nursery operations highly desirable.
• Documented success in revenue growth and strategic client management.
• Expertise in contract management, tendering, and commercial negotiations.
• Experience with large-scale projects and interactions with government and B2B clients.

Desired Skills

• Business Development and Commercial Strategy formulation.
• Leadership in Sales and revenue expansion initiatives.
• Contract Negotiation techniques and Pricing strategy implementation.
• Strategic Market Planning and analysis.
• Financial performance oversight and management.
• Stakeholder engagement and relationship cultivation.
• Team leadership and talent nurturing skills.
• Strong communication and effective presentation ability.