Area Sales Manager

About WTF Gyms

WTF Gyms is creating a tech-driven, customer-centric fitness network through Delhi NCR, combining state-of-the-art facilities, certified trainers, personalized programs, digital tracking, and business discipline. We are seeking an Area Sales Manager to drive membership growth across multiple clubs within our six-zone Delhi-NCR network.

Role Objective

The Area Sales Manager will be responsible for establishing a consistent, ethical, and high-performing multi-club sales process. This includes overseeing revenue targets for assigned clubs, building strong sales pipelines, coaching sales managers and counsellors, and ensuring prompt and professional lead engagement.

Key Responsibilities

• Manage membership revenue goals monthly and quarterly for the assigned region.
• Translate regional goals into specific targets for clubs, managers, and salespersons by product and lead source.
• Conduct daily sales briefings and weekly business reviews focusing on achievements, pipeline status, conversion rates, and forecast accuracy.
• Identify and address underperformance with concrete recovery strategies and deadlines.
• Maintain pricing integrity and discount policies while protecting member trust and conversion rates.
• Supervise the entire sales funnel from initial enquiry through membership onboarding, analyzing conversion metrics across clubs and sources.
• Set CRM expectations related to lead updates and follow-up responsiveness.
• Enhance selling techniques like call quality, need analysis, objection handling, and tours through coaching and practice.
• Recover stale or lost leads through targeted campaigns.
• Lead and mentor Club Managers, Sales Managers, Membership Consultants, and front-desk sales team.
• Implement target setting, daily check-ins, pipeline assessments, call coaching, and performance evaluations monthly.
• Develop hiring and succession strategies and support structured onboarding of new sales personnel.
• Maintain ethical sales standards, ensuring no mis-selling, false claims, or unauthorized discounts.
• Design local growth initiatives using community, corporate, educational, retail, referral, and event channels.
• Collaborate with marketing on campaign input, lead quality feedback, ROI assessment, and localized creative needs.
• Negotiate and execute local partnerships within defined commercial limits.
• Develop referral and win-back strategies to boost demand affordably.
• Work closely with Club and Fitness leadership on onboarding, member engagement, renewal preparation, and retention actions.
• Monitor renewals, freezes, refunds, dues, and collection quality to safeguard revenue.
• Prevent cancellations and substandard sales to protect net revenue.
• Ensure accurate sales documentation and smooth handoff to operations.
• Maintain clean CRM data and produce realistic forecasts without inflating pipelines.
• Publish daily and weekly performance reports with assigned actions and timelines.
• Audit call notes, lead source tagging, ownership, discount approvals, and collection documentation.
• Present detailed zone performance reports with analyses and action plans to leadership.

Success Indicators

• Achievement of zone membership revenue and collections targets
• Responsiveness and contact rates for leads
• Conversion rates at every sales funnel stage
• Maintaining average selling price and discount policies
• Contribution from renewals, referrals, and win-backs
• Accuracy in forecasting and CRM data quality
• Club-level productivity and sales team skill enhancement

Mandatory Experience and Qualifications

• At least 5 years in results-driven sales with minimum 2 years leading sales across several gyms, fitness clubs, or related membership businesses
• Hands-on experience managing membership funnels, walk-in conversions, trials, renewals, collections, and CRM processes
• Preferably has recent experience in leading fitness chains such as cult.fit, Anytime Fitness, Ultimate Gyms, Gold's Gym, or Fitness First in Delhi NCR
• Proven record managing multiple clubs and coaching sales managers or teams toward targets
• Strong analytical skills, disciplined fieldwork, and readiness to travel regularly throughout Delhi NCR

Desired Candidate Attributes

• Clear data on targets and actual achievements for multiple clubs
• Understanding of funnel metrics and strategies to improve conversions
• Track record of turning around underperforming clubs or zones
• Experience coaching underperformers and establishing consistent sales culture
• Ethical business judgment and dependable forecasting skills

Work Location and Conditions

This is a full-time, on-site role that requires extensive fieldwork and frequent travel across the assigned Delhi NCR clubs. Presence during peak sales periods is necessary.

Diversity and Inclusion

WTF Gyms values equal opportunity and selects candidates solely on capability, evidence, and fit for the role.