Area Sales Manager

About ROAR Organic

ROAR Organic is revolutionizing hydration with a fresh, approachable brand aimed at active, socially engaged consumers. Offering hydration infused with vitamins, antioxidants, and electrolytes, each bottle contains just 20 calories and under 3 grams of sugar. Far from typical performance drinks, ROAR reflects spontaneity, joy, and real-life movement, achieving strong market growth and ranking as the second leading brand in the natural enhanced water category.

Role Overview

The Area Sales Manager will lead sales efforts across grocery customers in the New York Metro area, focusing on new BUSINESS development, key accounts, and strategic market expansion to boost brand presence and sales revenue. This role requires a proactive leader experienced in growing high-potential brands within grocery and beverage sectors.

Key Responsibilities

• Achieve Annual Operating Plan goals including gross and net sales and trade spending targets.
• Expand product distribution and revenue streams with regional and independent retailers.
• Implement sales strategies, manage promotional calendars, and develop account plans.
• Utilize distributor incentives and retailer promotions to maximize sales impact.
• Support execution by conducting regular route rides with distributor sales teams to uncover growth opportunities.
• Formulate a field execution plan informed by trend analytics, promotional schedules, and merchandising insights.
• Manage trade spend initiatives ensuring profitability and promotion effectiveness.
• Create tailored retailer presentations based on syndicated industry data such as IRI and SPINS.
• Analyze performance data to evaluate ROI and sales effectiveness.
• Represent ROAR at trade shows, customer meetings, and industry events regionally and nationally.

Required Skills and Qualifications

• At least two years' experience in CPG sales with knowledge of beverage and grocery retail environments.
• Familiarity with executing sales plans and managing retailer and distributor relationships.
• Strong problem solving skills, a creative approach, and a high degree of accountability.
• Adaptable to a dynamic, entrepreneurial, and fast-paced work setting.
• Proficient with Microsoft Excel and PowerPoint; working knowledge of syndicated data tools (SPINS, IRI) is preferred.
• Willing and able to travel extensively as required and capable of prolonged walking or standing.
• Physical ability to handle lifting weights up to 30 pounds.
• Authorized to work in the United States without sponsorship.