AI-First Performance Marketing Manager

About GymNation

GymNation is the Middle East's fastest-growing fitness brand, currently operating over 50 gyms across three countries. With a multi-million dollar performance marketing budget fueling rapid expansion, we are committed to pushing boundaries in paid media marketing.

Role Overview

We seek a hands-on Performance Marketing Manager who uses Artificial Intelligence as a core part of their approach. You will own the planning, execution, and continuous optimization of paid media campaigns across platforms including Meta, Google, TikTok, and Snapchat within multiple markets. Working closely with our in-house marketing, data, and tech teams, you will handle campaign building, audience strategies, creative ideation, bidding, budget management, testing, and detailed reporting.

Key Responsibilities

• Lead campaign management across Meta, Google, TikTok, and Snapchat targeting three markets, with focus on CPL, CPA, CAC, ROAS, and payback metrics.
• Leverage AI tools creatively to generate abundant, high-impact ad concepts, copy, and creatives beyond conventional team capabilities, followed by robust testing and insights sharing.
• Manage daily operations including audience setup, creative briefing, ad copywriting, tracking, budget pacing, and post-campaign analysis.
• Implement AI-based quality assurance to detect and rectify issues such as broken UTMs, wrong conversion events, budget errors, incorrect market launches, and inconsistent landing pages before campaigns go live.
• Maximize platform native capabilities including automated rules, scripts, bulk actions, offline conversion imports, value-based bidding, and AI-powered creative tools to their fullest potential.
• Conduct comprehensive optimizations by analyzing the full data set weekly across all campaigns and markets.
• Provide insightful narrative-driven reports explaining campaign performance, challenges, and corrective measures to the wider marketing team.
• Collaborate with data teams to maintain clean tracking and attribution via Meta CAPI, Google Tag Manager, and GA4, optimizing toward revenue rather than vanity metrics.
• Stay ahead of the curve by monitoring competitors and new platform or AI developments relevant to paid media.

Qualifications and Experience

• Minimum 3 years of direct experience managing paid media campaigns with measurable commercial success, preferably at agencies or fast-moving companies.
• Proficient across Meta, Google, TikTok, and Snapchat, with expertise in lead generation and brand awareness initiatives.
• Regular user of AI in work processes, able to demonstrate AI's impact on decisions and outputs beyond mere speed improvements.
• Strong creative intuition to differentiate between ads that are simply clever and those that convert effectively; capable of briefing, building, and evaluating creative work.
• Experience with platform automation tools, including Meta’s automated rules, Google Ads scripts, bulk operations, and conversion tracking integrations, having optimized beyond standard usage.
• Experience managing campaigns across multiple markets, especially in the GCC region; ability to craft ad copy in English and Arabic is an advantage but not mandatory.
• Commercially savvy, with a test-and-learn mindset and excellent communication skills to translate data insights into compelling stories.

Preferred Additional Skills

• Familiarity with Meta Marketing API, Google Ads API, or Google Ads Scripts for advanced reporting and campaign automation.
• Experience automating and analyzing reporting workflows using tools like Claude Code or similar AI software.
• Capability to integrate platform data flows using Zapier, Make, or n8n to eliminate manual data handling.
• Developed AI-driven creative workflows that generate substantial, performance-driven test volumes rather than superficial innovations.

Why Join GymNation?

• Direct responsibility for a substantial paid media budget and measurable revenue impact.
• Exposure to a diverse multi-market environment including UAE, Saudi Arabia, Bahrain, and Southeast Asia expansion.
• An AI-forward culture integrating advanced tools and room for innovative growth.
• Competitive salary and comprehensive benefits package.
• Certified Great Place to Work™ based on staff feedback.
• Continuous learning and upskilling opportunities in a fast-evolving field.
• Complimentary GymNation membership.
• A vibrant workplace with recreational facilities such as a pool table, dartboard, arcade, and PlayStation 5, plus lively team events and office fitness activities.

Additional Information and Work Conditions

This is a full-time, onsite role based at our Dubai headquarters. The candidate will report to senior marketing leadership. Shortlisted applicants will undertake a practical evaluation involving real datasets to demonstrate hands-on skills and decision-making.