Social Media Manager

About PopUp Bagels

PopUp Bagels is more than just a bagel company; it is a vibrant cultural movement defined by its bold personality and unique food experience. Known for its signature neon branding and catchy slogans like “Not Famous but Known,” the brand offers a fresh take on enjoying bagels with an engaging customer base and a significant social media presence.

Position Overview

The Social Media Manager is a hands-on role focused on the daily management of all social media content across PopUp Bagels' platforms. This position requires someone who is deeply passionate about social media and excels at executing creative content strategies promptly and reliably. Collaborating closely with the VP of Marketing and the Manager of Creator & Talent Partnerships, the role ensures a consistent and compelling brand voice across national and local social media accounts while managing a Social Media Coordinator.

Key Responsibilities

• Control daily posting across Instagram, TikTok, Facebook, and other relevant social channels.
• Engage actively with audience interactions including stories, direct messages, and comments, responding promptly and authentically in line with the brand voice.
• Supervise social media accounts of all PopUp Bagels franchise locations, including local TikTok accounts, to maintain brand consistency.
• Implement the content calendar ensuring timely publication aligned with product launches, campaigns, and current trends.
• Stay informed about platform updates, emerging trends, algorithm shifts, and viral memes, capitalizing quickly on opportunities.
• Capture and edit high-quality video and photo content at events, store openings, and brand activities in real time.
• Create engaging, on-brand captions and social post copy.
• Monitor brand mentions and community sentiment, escalating concerns when necessary.
• Collaborate with marketing and creative teams to develop innovative, platform-specific content ideas and execute them swiftly.
• Edit short-form video content for social platforms like Reels and TikTok.
• Analyze weekly and monthly engagement metrics, follower growth, and reach across platforms, sharing insights to guide content strategy.
• Coordinate cross-functionally with Marketing, Communications, Retail, and Partnerships teams to support product launches, promotions, and initiatives.
• Attend events and activations to capture live content.
• Guide the Social Media Coordinator's projects to ensure cohesive execution and brand alignment.

Experience and Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• Between 1 and 3 years of professional experience managing social media accounts for brands, agencies, or creators, with a proven record of growing social presence.
• Expert-level familiarity with Instagram, TikTok, and other major social media platforms.
• Strong writing capabilities tailored to crafting engaging, brand-consistent captions and copy.
• Proficiency in shooting and editing short-form videos using tools like CapCut or InShot.
• Excellent organizational skills enabling multitasking across various content streams.
• Creative instinct for content that performs well on social media.
• Comfortable working on-site for events and producing real-time content.
• Self-motivated and thrives in fast-paced, entrepreneurial settings.

Physical Requirements

• This is a light-duty role primarily conducted in office or remote environments, involving prolonged use of computers or mobile devices.
• Travel may be required for events, grand openings, and content creation, estimated up to 20%.
• Occasional lifting of items up to 25 pounds for event equipment or shipments.
• Work involves moving through store and event settings which may necessitate standing and moderate physical activity.

Equal Opportunity and Other Terms

PopUp Bagels is committed to equal employment opportunities without discrimination based on protected characteristics including race, gender identity, age, disability, and others as protected by law. The company uses pre-employment screenings and E-Verify to confirm eligibility to work in the U.S. Duties may evolve over time at the company's discretion, and this position description is not exhaustive.